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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

Stormtrooper Dodge Charger Episode VII: The Charger Awakens

We spent a day with a Dodge Charger that looks like a Stormtrooper helmet and made a few videos. This one features the Hemi V8 starting up. Read about the car and watch the rest of the videos here.

2019 Dodge Durango raids the SRT parts bin for updates

Fiat Chrysler will squeeze some extra excitement from the upcoming 2019 Dodge Durango, by providing some modest updates. They include giving the three-row SUV new colors and broadening the use of elements of the Durango R/T and SRT performance models, among other upgrades when it goes on sale in the fall. It'll still be offered in five models — SXT, GT, Citadel, R/T and the SRT — with the same 295-horsepower 3.6-liter V6 as the standard engine. For 2019, the GT model will get the SRT and R/T's performance front fascia and LED fog lamps. It also has the option of an SRT-inspired hood with center air inlet duct and two heat extractors. On the Citadel models, second-row captain's chairs will be standard. There's also a new integrated trailer brake on models equipped with the Trailer Tow Package. New 20-inch wheel designs are available on various trims, and an available 825-watt, 19-speaker Harman Kardon sound system for the Citadel, R/T and SRT. Three new exterior color options appear, too: F8 Green, Destroyer Gray and Reactor Blue. SRT buyers can now opt for red seat belts and lightweight Brembo brakes with two-piece rotors. Its Hemi V8 still makes 475 horsepower as it did last year. The R/T model, meanwhile, continues with the 5.7-liter Hemi V8, also available on the Citadel, making 360 horsepower and 390 pound-feet of torque. Sepia leather seats are a new option. Order books are now open, but there's no word yet on price. Related Video: