1998 Dodge Avenger Es Coupe 2-door 2.5l on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Durango gets the Blacktop treatment

The Dodge Durango is getting a meaner, more aggressive look as it becomes the latest model from the brand to wear the Blacktop Appearance Package. The upgrades are strictly cosmetic, but they lend the SUV a more assertive demeanor that some buyers like.
Available on the SXT, Limited and R/T (shown above) models, all Blacktop Durangos get black 20-inch wheels, dual exhaust, bod- color fascia and gloss black trim. The grille surround, air dam, mirrors and headlight surrounds all get the inky treatment, as well. The improvements add $1,590 to the cost of the SXT. They come to $1,990 on the Limited but also include HID headlights with LED running lights and a leather interior. Finally, R/T buyers only need to pay $295 for the upgrades. The Blacktop Durango hits showrooms this October.
If you're already in the market for a Durango but want a dash more style with no added performance, the Blacktop might not be a bad way to go. It certainly gives the SUV a bit more edge than it has in stock form. Scroll down to read the full release.

2019 Dodge Challenger SRT Hellcat Redeye Drivers' Notes | Wide awake

Editor-in-Chief Greg Migliore — I've always wondered how Dodge would evolve the Challenger. There was only one real generation, not counting the rebadged Mitsubishi. Past and present, it's always looked the same. With the Hellcat, Demon, and now my personal favorite, the Hellcat Redeye Widebody, it makes total sense. There's no need to redesign it every few years. Just tweak it and add cool features — like flared fenders and the 797-hp Hellcat engine. It's all you need. This thing makes a statement. The Redeye is the car your neighbors want a ride in. I parked in our office building's basement, and co-workers heard me gunning the engine — two stories up. It's a growl. It has bass. It's angry. It gets a little metallic sometimes, depending on how and when you lay on the gas. I launched fairly hard at every traffic light. Sometimes I'd rev at idle. The Monroney that came with our test car lists the fuel economy as zero (it actually gets 13 city and a respectable 22 highway). But still. You get the point. I've always liked how the Challenger drives. It's big. It's heavy. The hood looks like the deck of an aircraft carrier. It's not trying to be a track rat. Go fast in a straight line. That's what you do. Take a hard left and maybe you skid a little bit. Maybe that's the idea. You don't eat cheeseburgers because they're good for you. You eat them because they taste good. Hey, cheeseburgers have protein. And vitamins. Healthy isn't the right description, but there are some benefits. The same reasoning applies to this Challenger. The interior is attractive, well-furnished and comfortable. The leather-trimmed seats are supportive. I love the saddle brown color. I used to say the coupe's low roof and bulky A-pillars were a problem. Then I got over that. You're driving nearly 800 hp, so sit up and be on your toes. The trunk is huge, too. I could have put a car seat in the back, had I needed to. You can live with the Challenger. And the Redeye is perhaps the best version yet. The starting price is about $60 grand. That's a steal. The price of our tester is $92,290. That's insane. The $6,000 widebody pack is the thing I'd recommend most out of all the options. Get the nice leather, too. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.