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Junkyard Gem: 2002 Chrysler PT Cruiser Dream Cruiser Series 1

It has become fashionable to hate the PT Cruiser these days, but Chrysler really hit a home run with the idea of a retro-looking, Neon-based vehicle that — legally speaking — qualified as a light truck according to American regulations and thus didn't need to comply with the costly fuel-economy and crash-safety rules applied to cars. PT Cruisers sold like crazy for the first half of the 2000s and even developed something of a cult followingÂ… but familiarity bred contempt once every parking lot and traffic jam in the country filled up with cute-looking retrowagons. I didn't start seeing many of these cars trucks in junkyards until about a decade ago, at which point the Chrysler section of every yard instantly became about 50% PT Cruisers. Most of the time, I ignore them as car-graveyard background noise, but the rare turbocharged Cruisers or those with manual transmissions can catch my eye, as well as those with weird body kits. The more interesting special-edition PT Cruisers also seem worth documenting as historically significant Junkyard Gems, and here's one of the rarest of all: a Dream Cruiser Series 1, found last summer in Colorado. Inspired by Detroit's Woodward Dream Cruise, the '02 Dream Cruiser Series 1 was the first of many special-edition PT Cruisers (if you're going to collect them all, you'll need to find a Pacific Coast Highway Edition, a Sunset Boulevard Edition, a Woodie Edition, and all the subsequent Dream Cruiser Series cars). All the Series 1 Dream Cruisers came in metallic Inca Gold paint, allegedly inspired by the paint on the 1998 Pronto Cruiser concept car. Chrysler planned to build 7,500 of these cars trucks, but I cannot verify actual production numbers. This is the first I've seen in a self-service wrecking yard, at any rate. The Dream Cruiser Series 1 got leather seats and interesting gold-trimmed interior surfaces. This one looks a bit rough inside, but we can assume it was glorious when new. Resale value on the PT Cruiser has cratered in recent years, so even a runner has little chance of evading the cold steel jaws of the crusher, once it starts to rust. Because every performance upgrade you can do with a Neon can also be done to a PT Cruiser, it would be possible to swap all the relevant mechanical bits from an SRT-4 Neon into a snazzy-looking Dream Cruiser and have the quickest PT Cruiser in your timezone. You should do this. This content is hosted by a third party. To view it, please update your privacy preferences.

Fiat Chrysler U.S. sales chief Reid Bigland steps down after suing company

DETROIT — Fiat Chrysler's head of U.S. sales is leaving the company after a bumpy career that saw him file a whistleblower lawsuit over a scheme to pay dealers to report fake sales numbers. The company says in a statement that Reid Bigland will leave Fiat Chrysler April 3 after 22 years with the company. He'll pursue other interests. Bigland also headed the Ram brand and Fiat Chrysler Canada. During his tenure the company saw big U.S. sales growth, mainly with the Jeep and Ram brands. But his career was marred by the sales scandal, which forced Fiat Chrysler to restate numbers and pay $40 million to settle a complaint with the U.S. Securities and Exchange Commission. Terms of BiglandÂ’s departure werenÂ’t announced, but the company said all legal matters with Bigland “have been resolved to the satisfaction of all parties involved.” FCA CEO Mike Manley thanked Bigland for his service in a company statement. “We all wish him every success in his future endeavors,” Manley said. Bigland said in the same statement that that itÂ’s been a privilege to work at FCA and with the companyÂ’s dealers. Last June, Bigland sued Fiat Chrysler alleging that it withheld 90% of his pay package because he testified in the SEC inquiry of sales reporting practices. He alleged that Fiat Chrysler Automobiles violated Michigan's Whistleblower Protection Act, retaliating against him because he testified in the probe of whether the company inflated sales and deceived stockholders. The company withheld Bigland's 2018 long-term incentive stock payout, special dividends and an annual bonus in retaliation for his testimony and because he sold some stock, according to the lawsuit. Documents say the dividends alone are worth about $1.8 million. In September Fiat Chrysler agreed to pay $40 million to settle an SEC complaint alleging that the company misled investors by overstating its monthly sales numbers over a five-year period. The company inflated sales by paying dealers to report fake numbers from 2012 to 2016, the SEC alleged in a complaint. Fiat Chrysler agreed to pay the civil penalty and to stop violating anti-fraud, reporting and internal accounting control regulations, the SEC said. The automaker did not admit or deny the agency's allegations. Fiat Chrysler said it has reviewed and refined its sales reporting procedures. The SEC said the automaker boasted about a streak of year-over-year sales increases into 2016, when the streak actually was broken in September of 2013.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History