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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2018 Chrysler Pacifica Hybrid Long-term Review | Introducing something green

BIRMINGHAM, Mich. — I'm stoked to drive this minivan. Legitimately. The 2018 Chrysler Pacifica hybrid is an impressive evolution of the minivan and a smart execution of electric technology. Why hasn't someone made a hybrid minivan until now? I ponder this as I unplug the charger and take my first spin in the Pacifica, the newest addition to the Autoblog long-term fleet. Sinking into the leather seats, I'm immediately relaxed. That's why you buy a minivan: comfort and convenience. Hybrid tech? Well that makes this thing sustainable and even cool. Whether your friends are swanky or wonky, play the plug-in hybrid card and your people hauler is cooler than theirs. What we got We went with the Pacifica Hybrid Limited. It starts at $44,995 and wears a beautiful shade of Ocean Blue. The interior features black and alloy pieces and leather. Power comes from the sturdy 3.6-liter Pentastar V6 dubbed the eHybrid for this application, and it works with an eFlite electrically variable transmission home to two motors making 84 and 114 hp. The hybrid battery pack has 96 lithium-ion cells that generate 16 kWh of energy. The net system power is 260 horsepower. In real-world driving, it's quick, torquey and more fun to drive than the average minivan. It can charge in two hours using a Level 2 charger and offers 33 miles of range on pure electricity. Collectively, it puts out 84 MPGe, and using just the Pentastar it's still rated at a robust 32 mpg in combined city and highway driving conditions. The Limited is the top-of-the line Pacifica trim, offering heated and vented front seats, an 8.4-inch Uconnect touchscreen and 13 Alpine speakers as standard equipment. We added a safety and tech package ($995) that includes parking assist, a 360-degree surround view camera, lane departure warning, adaptive cruise control, seatback video screens and a Blu-ray DVD player. We also ticked the box for the hybrid appearance package ($395) to add 18-inch polished aluminum wheels, body color treatments for the mirrors and door handles, and a "Black Spear Applique" for the rear fascia. It's not worth your money. We topped it off with the $1,595 tri-pane sunroof, which is totally worth your money. Final cost including destination: $49,325. It's reasonable, considering the level of luxury the Limited offers, and as we all know, hybrid tech isn't cheap. If you can get the $7,500 federal tax credit the government offers on electrics, it's a great value.

Are Chrysler's Stow 'N Go seats really that great?

Are Chrysler's Stow 'N Go seats really such a great thing? Seriously, I'm asking. Do owners of the Chrysler Pacifica, as well as the Dodge Grand Caravan and Chrysler Town & Country before it, actually use the innovative functionality that see the second-row captain's chairs fold away into the floor? Frankly, I've always had my doubts. Car reviewers have long sung Stow 'N Go's praises, impressed with the ability to quickly turn the minivan from people carrier to work van. You'll frequently read mentions of needing to move sheets of plywood or treadmills or their kids' entire dorm room. Doing so is without question far easier when you can quickly make the second-row seats disappear as opposed to giving yourself a hernia lifting the things out and storing them in the garage – if removing them is even possible at all. Except here's the thing. We car reviewers have borrowed that van for the purpose of moving whatever it is we needed to move. Maybe the van in question is a long-term test vehicle like our old Pacifica Hybrid, maybe it's the more typical weeklong test loan. Either way, this is not a typical use case. The van is being considered more for its cargo-carrying abilities than its people-carrying abilities, and I just don't think that's representative of the typical minivan owner. Further to that point, the Stow 'N Go seats' flipping and folding capability might be great for versatility, but it makes for less comfortable seats. Although they have definitely improved in the 15-plus years since they were introduced, the Pacifica's Stow 'N Go seats remain thinner and flatter than the typical captain's chair. One can deduce that even Chrysler is aware of this as a downside. You see, the Pacifica Hybrid does not have Stow 'N Go seats since the giant underfloor hole they stow and go into is full of batteries. Instead, it has second-row captain's chairs  that don't seem to be discernibly different from those up front – they're far more comfortable. You can see the difference in the pictures above, with the gas-only Pacifica in red and the Hybrid in blue. I'm therefore left with the question: Would you rather have a far more comfortable seat, or an improved ability to carry some plywood? Considering the second-row designs of rival vans, it would seem that market research for Honda, Toyota and Kia isn't skewing in the direction of plywood. Much like the rest of the automotive industry, the minivan segment is rife for copy-catting.