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SRT Viper plant idled over slow sales [UPDATE]

The SRT Viper is taking an extended production break later this spring while the factory copes with low demand and gears up for the 2015 model year. Chrysler will idle the Conner Avenue Assembly Plant from April 14 to June 23, and 91 employees there will be laid off during that time. Sales have been slow so far this year, with just 91 Vipers sold in the first two months of 2014 (591 were sold all last year), according to The Detroit News. According to Chrysler, this is all part of the plan for the Viper. The automaker says that the Connor Avenue factory was meant to fluctuate in this way because it only builds one vehicle, and the sports coupe was never meant to be a mass-production vehicle. The company claims that idling the plant will allow it to manage showroom inventories. "Customer and dealer demand for the SRT Viper continues at expected levels," said Chrysler spokesperson Dianna Gutierrez to The Detroit News. SRT hasn't revealed what changes are planned for the 2015 model. This isn't the first time we've heard of the Viper's weak demand. As of October 2013, SRT had hoped to build around 2,000 examples, but only about 1,000 had been made. At that point, officials then revealed production would likely be scaled back. We've contacted the Chrysler for further information, and we'll update this post if and when we hear back. UPDATE: Chrysler has passed along this official statement regarding the plant idling: Chrysler Group confirms that its Conner Avenue Assembly Plant will be down, beginning the week of April 14. Production will resume the week of June 23. Ninety-one UAW-represented employees will be laid off during this time. The SRT Viper is a hand-crafted American exotic car that is designed for a specific consumer that values performance, style and exclusivity. It has never been intended to be a mass-production vehicle as less than 29,000 vehicles have been produced in the past 20 years. The ability to increase and decrease production at the Conner Avenue Assembly Plant allows the company to continue to meet our customers' desire to keep these special cars exclusive. We will be able to take advantage of this transition to manage dealer inventories.

Fiat Chrysler pressing on with Magneti Marelli spinoff amid sale rumor

MILAN — Fiat Chrysler (FCA) is pressing ahead with the spinoff of its parts maker Magneti Marelli, a spokesman confirmed in Wednesday after reports investment firm KKR was in talks to acquire the unit. "FCA is pursuing a plan to separate the Magneti Marelli business ... it will evaluate bona fide proposals for alternative transactions that may be in the best interest of the Company," the spokesman said in an emailed statement. The company would not comment on market rumors, the statement added. Earlier on Tuesday the Wall Street Journal reported that global investment house KKR was in talks to acquire the unit and that a potential sale price could exceed the 3.23 billion euros value at which some analysts valued it. In mid-July, FCA kicked off the process to register the business in the Netherlands and list it on the Milan stock exchange. Reporting by Stefano RebaudoRelated Video: Image Credit: Getty Earnings/Financials Chrysler Fiat Parts and Accessories FCA magneti marelli

China-market Jeep Grand Commander coming to U.S. as a Chrysler?

There's nothing like winding down the year with news to spin heads, eh? Allpar cites "sources" as suggesting the Chinese-market Jeep Grand Commander will come to the U.S. as a Chrysler. This Speculation with a capital "S" has several rationales. The late Sergio Marchionne said Chrysler will focus on utility and not sell cars, making it fit for a new three-row crossover. The road-focused Grand Commander couldn't live up to U.S. perceptions of Jeep values, which is why the lateral brand move. A new model would give the Pentastar a second nameplate alongside the Pacifica, since the 300 sedan dies come 2020. And a big Chrysler school runner would allow the near-immortal Dodge Journey to end its life with something approaching dignity. The Grand Commander, a stretched version of our Cherokee with three rows, uses a 2.0-liter turbocharged four-cylinder with 231 horsepower and 258 pound-feet of torque. The 192-inch long SUV is ten inches longer than the Cherokee, and 2.2 inches longer than the Grand Cherokee. Carmakers bring a host of not-for-U.S. metal over here, so this doesn't signal production intent, but sharp eyes caught the Grand Commander on Michigan streets in March. The white high-rider carried its Chinese badging, and was bereft of camo other than tape over the door handles. Allpar says a domestic version wouldn't be built in China, but either in the Belvidere, Ill. plant that builds the Cherokee, or in facilities in Windsor, Canada or Toluca, Mexico. Should these events come to pass, Chrysler would soon have four models: Pacifica, a production version of Portal concept, a crossover based on the Pacifica, and the rebranded Jeep. Ready for more? Allpar also says there are "rumors of a Chrysler-badged crossover version of [the Dodge] Charger." FCA leaving Chrysler and Dodge out of the FCA five-year roadmap earlier this year leaves a vacuum ripe for, shall we say, Chinese whispers. We're not saying all of this won't happen, but put these prognostications in one place and it starts to read like a wrinkle in time, it's all so fabulous. Remember, the last we heard about the Dodge Journey, it was going to become an Alfa Romeo-based performance crossover headed to dealerships next year. The best we can suggest for now is to stay tuned. Related Video: