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Why Stellantis needs Chrysler

Stellantis has a secret weapon. It’s called Chrysler. Rumors swirled this year that the 96-year-old namesake brand of the former Chrysler Corp. could be on the chopping block, but Stellantis CEO Carlos Tavares promptly shot them down. Now what? The brand has three nameplates: the 300 sedan, the Pacifica minivan and Voyager minivan, which is just an entry-level version of the Pacifica. Sedans and vans are not high priorities for most automakers, but they work for Chrysler. And because it is such a small brand, it has great opportunity. Consider the existing product line: The Pacifica is one of the best minivans you can buy. Stellantis has a lot of brands, but it doesnÂ’t have that many singular products that are at or near the top of their segments. The Pacifica is good, but the Pacifica Hybrid is unmatched. ItÂ’s an affordable, plug-in electric minivan thatÂ’s efficient and functional. ThereÂ’s nothing else like it on the market. The 300 is ancient, and unlike its platform mate, the highly evolved Dodge Charger, the 300 has languished. The 300 is still a decent premium sedan, but itÂ’s gone from trendsetter to afterthought. Chrysler needs a new 300 thatÂ’s different from the Charger and offers some kind of premium proposition. In this view, a rear-wheel-drive flagship thatÂ’s performance-oriented but civilized would work. The existing formula, essentially, just updated. ThereÂ’s a lot of equity in the 300 nameplate, and frankly the Chrysler brand needs vehicles, so killing this sedan doesnÂ’t make a lot of sense. Find an identity and make it work.  2021 Chrysler Pacifica Pinnacle View 19 Photos A revitalized 300 and a winning Pacifica buy some time. Then? Just two more vehicles would make Chrysler considerably stronger. Resist the urge to go with a sports car, which would drain time and resources. Did the Crossfire do anything for Chrysler? Even if they nail it, itÂ’s still a niche vehicle. Instead, go for the obvious — but make it interesting. A midsize crossover with an amazing interior and a plug-in powertrain, like the Lincoln Aviator, would do the trick. Offer two- and three-row variants. This might bump up against Jeep and its Wagoneer family. DonÂ’t worry, Jeep will be fine. This is about resuscitating Chrysler. Do something clever with the suspension (again, like the Aviator and its Mustang-derived chassis) or add some kind of conversation-starting technology, like VolvoÂ’s safety features. The other model should be all-electric.

Chrysler files for IPO

Chrysler has had a lot of owners over the past few years alone, from Daimler to Cerberus to Fiat and the federal government. But it could be poised to gain some more before long. Like, a lot more.
The automaker has just announced that it has filed with the US Securities and Exchange Commission to issue an Initial Public Offering of common stocks. Chrysler hasn't revealed how many shares will be offered and at what price, however the shares in question will not come out of Fiat's approximate 60% majority shareholding but instead out of the 40% minority stock held by the UAW's VEBA retiree healthcare trust. Reports suggest that the IPO, which is being handled by JP Morgan, could encompass approximately 16% of Chrysler stock, initially valued at approximately $100 million.
Lest you think this is all part of Sergio Marchionne's grand plan to consolidate Chrysler and Fiat, the two auto groups over which he presides, think again. The filing, which still needs to be approved by the SEC, comes at the insistence of the UAW. Negotiations between Marchionne's management team and the union over Fiat's acquisition of the VEBA shares have stalled. If they manage to come to an agreement, however, the IPO would likely be taken off the table. So don't go calling your broker just yet, but you can analyze the official announcement below.

Consumer Reports says these are the worst new cars of 2014

Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed.
Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only midsize sedans listed by CR were the Chrysler 200 and Dodge Avenger. The new Dodge Dart and the Dodge Journey round out CR's condemnation of Chrysler.
Ford is taking heat as well, with the Taurus, Edge and their counterparts from Lincoln all listed as the worst vehicles in their respective segments. Toyota doesn't fare much better, with its Lexus IS, Scion iQ and tC also making the list.