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Plymouth Belmont: Running, driving, Virgil Exner-owned concept car could be yours

Concept cars are such bittersweet things. They're often gorgeous and exciting, but all too often they never see production in even the most watered-down forms. And even then, the beautiful shapes aren't usually driveable. But in the case of this 1954 Plymouth Belmont concept, it is drivable, and it could be yours. This curvaceous roadster, which appeared at the 1954 New York Auto Show and was owned at one time by Chrysler styling master Virgil Exner, is driveable because under the long hood is a 241-cubic-inch V8 coupled to a three-speed automatic transmission. It's not a speed demon with just 157 horsepower, but that's OK, because you don't want to accelerate so fast you deprive the world of the Belmont's beautiful body. For a design from the 1950s, it's impressively restrained and elegant. The flanks are completely smooth and flowing, the only interruptions being the shut lines to the small doors. There aren't even door handles on the sides. Chrome and polished stainless accents are left only to the lights, bumpers, grille, and a slender line that runs along the peak of the fenders from stem to stern. Even the fins are small and subtle (relatively). Even the interior is simple and clean. The dashboard is made of machine-turned metal with white on black analog dials and compass-like needles. Everything else is wrapped in a very light beige leather (probably vinyl), and again, polished surfaces are kept to a minimum. Of course the other great part is that this concept is something you could own because it will go for auction at Barrett-Jackson's Scottsdale auction. There's no publicly available estimate for how much money the car may bring, but it does have a reserve, so be prepared with a little extra cash even if you have the winning bid. The auction runs from Jan. 13 to Jan. 21. Related Video: Image Credit: Barrett-Jackson Chrysler Auctions Convertible Concept Cars Classics

2017 Chrysler 300S Sport Appearance Package makes tweaks

Your opinion may differ, but to us, if you want the best-looking Chrysler 300, you pretty much have to go with the S model. And now, thanks to the new Sport Appearance Packages, the 300S is going to look even better. The exterior Sport Appearance Pack is going to be standard on the V8-powered 300S and optional on the V6 model. It'll bring you some good stuff, like a gloss-black grille and smoked headlamps, both of which sit in a sportier fascia with larger air intakes and LED fog lamps. There's also a new rear spoiler, and of course, 20-inch wheels (19s if you opt for all-wheel drive). Go for the interior Sport Appearance Package, and the entire inside section of the seats is finished in suede while the exterior sections are leather. The Light Gray Diesel contrast stitching adds a dash of spice to the otherwise black cabin, while the piano black trim's gloss is the closest you'll get to brightwork. Overall, the interior Sport Appearance Pack is a far less comprehensive job than the exterior pack, but it's still pretty nice. We like the overall look provided by both Sport Appearance Packages. They are clean, not overdone, and take the already serious look of the 300S a step further. But there's also little hiding the 300's age at this point. While it's a good look, it's a poor replacement for an all-new 300. We're waiting, Chrysler. Pricing isn't out yet, but we can tell you that dealers will begin taking orders for both the Interior and Exterior Sport Appearance Packages this August. You can see what both packages look like on in the gallery up top, which also features the new Ceramic Gray exterior color.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History