2014 Chrysler Town & Country Touring on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Junkyard Gem: 1983 Chrysler Cordoba

When we think of the Chrysler Cordoba, we think of the bloated, Corinthian Leather-equipped Malaisewagon pitched by Ricardo Montalban during the middle 1970s. That car lived on the Chrysler B platform, making it first cousin to the Duke Boys' 1969 Charger plus countless police vehicles in 1970s television shows. Following the downsizing trend of GM and Ford during the second half of the 1970s — and spurred along by certain geopolitical events plus a "too big to fail" government bailout — Chrysler moved the Cordoba onto the much smaller platform used by the Dodge Aspen and Plymouth Volare for the 1980 model year. Production of the smaller Cordoba continued all the way through 1983; sales of these mini-Cordobas were dismal, but I managed to find this final-year survivor in a junkyard near Pikes Peak. I'm pretty sure you could still get Corinthian Leather in the '83 Cordoba, but this car has the base-grade "Monterey" cloth-and-vinyl interior. Production of more modern cars based on the brand-new, front-wheel-drive K platform was in full swing by 1983, so the rear-wheel-drive Cordoba and its siblings (the Imperial and Dodge Mirada) got the axe after that year. American car shoppers could get the closely-related Chrysler Fifth Avenue, Dodge Diplomat, and Plymouth Gran Fury all the way through 1989, though. The sturdy-but-sluggish Slant-6 engine came as standard equipment in the 1983 Cordoba, but this car has the optional 318-cubic-inch (5.2-liter) V8, rated at 130 horsepower when new. Chrysler continued to put 318s (as the 5.2 Magnum) into new trucks all the way through 2003, and the Viper's V10 was based on this engine's architecture. These American Racing aluminum wheels (and their more prestigious Centerline competitors) were serious stuff back in the 1980s. Nowadays, 15" wheels are considered far too small to be worth grabbing at the junkyard, although I'm sure someone will grab these before the car gets eaten by The Crusher. This factory AM/FM stereo radio cost $109 when the car was new (about $290 in 2020 dollars). If you wanted the radio with cassette deck and digital tuning, the cost rose to $402 ($1,070 today). These days, even the most penny-pinching subcompacts get very nice standard-equipment audio systems with Bluetooth or at least an AUX jack for your phone. The padded landau roof succumbed to the elements years ago. Base price on this car started at $9,805 with the V8, or about $26,100 today.

Scandal-rocked UAW extends Ford, FCA contracts, prepares to strike GM

DETROIT — Leaders of the United Auto Workers union have extended contracts with Ford and Fiat Chrysler indefinitely, but the pact with General Motors is still set to expire Saturday night. The move puts added pressure on bargainers for both sides as they approach the contract deadline and the union starts to make preparations for a strike. The contract extension was confirmed Friday by UAW spokesman Brian Rothenberg, who declined further comment on the talks. The union has picked GM as the target company, meaning it is the focus of bargaining and would be the first company to face a walkout. GMÂ’s contract with the union is scheduled to expire at 11:59 p.m. Saturday. ItÂ’s possible that the four-year GM contract also could be extended or a deal could be reached, but itÂ’s more likely that 49,200 UAW members could walk out of GM plants as early as Sunday because union and company demands are so far apart. Picket line schedules already have been posted near the entrance to one local UAW office in Detroit. Art Wheaton, an auto industry expert at the Worker Institute at Cornell University, expects the GM contract to be extended for a time, but he says the gulf between both sides is wide. “GM is looking through the windshield ahead, and it looks like nothing but land mines,” he said of a possible recession, trade disputes and the expense of developing electric and autonomous vehicles. “I think thereÂ’s really going to be a big problem down the road in matching the expectations of the union and the willingness of General Motors to be able to give the membership what it wants.” Plant-level union leaders from all over the country will be in Detroit on Sunday to talk about the next steps, and after that, the union likely will make an announcement. But leaders are likely to face questions about an expanding federal corruption probe that snared a top official on Thursday. Vance Pearson, head of a regional office based near St. Louis, was charged with corruption in an alleged scheme to embezzle union money and spend cash on premium booze, golf clubs, cigars and swanky stays in California. ItÂ’s the same region that UAW President Gary Jones led before taking the unionÂ’s top office last year. Jones and other union executives met privately at a hotel at Detroit Metropolitan Airport on Friday. After the meeting broke up, JonesÂ’ driver and others physically blocked an AP reporter from trying to approach him to ask questions.