2014 Chrysler Town & Country Limited on 2040-cars

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Stellantis axed the SRT engineer team, but performance isn't going away

Stellantis has broken up the Street & Racing Technology (SRT) engineering team that created over a dozen high-performance vehicles, including the Dodge Charger Hellcat, but the situation isn't as dire as it sounds. The newly-formed company assigned SRT's former engineers to different positions, where they'll continue to make hot rods. "All of the core elements of the SRT performance engineering team have been integrated into our company's global engineering organization," a spokeswoman told enthusiast website Mopar Insiders. She added that integrating SRT's personnel into other brands in the Stellantis portfolio will ensure that the lessons learned from decades of peddling speed will permeate other products. Previously, SRT operated with a high degree of independence. Don't get too excited. Her statement does not necessarily mean that Citroen will begin building cars powered by the Hellcat engine, though a C3 Chat D'enfer sounds absolutely epic. Technology transfer will likely be limited to fields like aerodynamics and thermal management, and the design department might learn a couple of neat new tricks. Dodge will still move forward with the development of its next SRT-branded cars; the decision to dissolve the SRT team will not affect future models, according to the spokeswoman. Whether they'll be powered by a V8 is up in the air, because company boss Tim Kuniskis warned that regulations are killing the eight-cylinder engine. Similarly, Jeep will continue designing high-performance models, like the Grand Cherokee Trackhawk. What changes is that the model will be developed and designed by a group of engineers and designers from Jeep, not from SRT. SRT is dead, but performance isn't going away. SRT's demise nonetheless marks the end of an era for Chrysler. The division traces its roots to 1989, when some of the company's brightest minds were brought together to develop the first-generation Dodge Viper. It merged with Team Prowler to form the Specialty Vehicle Engineering (SVE) group, which was renamed Performance Vehicle Operations (PVO) in 2002 and finally dubbed SRT in 2004. SRT has operated as the carmaker's in-house tuner since, its resume includes a diverse selection of cars ranging from the Neon SRT-4 to the 1500 TRX, and it was promoted to a standalone brand led by designer Ralph Gilles in 2011. Fiat-Chrysler Automobiles (FCA) axed the SRT brand in 2014 but kept the name and the development team. Related video:

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

2020 Chrysler Pacifica Red S Edition demands plenty of green

Chrysler has added a Red S Edition package to the Pacifica range for the 2020 model year. The equipment group is available on the gasoline-powered and hybrid variants of the minivan, and the package punts Chrysler's family-hauler into luxury-car territory. On sale now, the Pacifica Red S Edition commands a $3,995 premium over the Limited trim it's based on. In other words, buyers need to spend at least $49,935 once a mandatory $1,495 destination charge enters the equation, while selecting the hybrid powertrain likely pushes the bottom line beyond the $50,000 threshold (the package has not yet been priced for the hybrid model). This figure makes the Pacifica Red S Edition one of the most expensive minivans available in the United States. Chrysler rewards buyers willing to spend luxury-car money on one of its minivans with two-tone, Rodeo Red and black Nappa leather upholstery with Light Diesel Grey contrast stitching and piping (diesel fuel is not grey, if you're wondering), S logos stitched into the seat backs, and silver trim on the dashboard and the door panels. Outside, the Red S Edition builds on the S Appearance package with black and red emblems, a red S logo on the tailgate, and 20-inch alloy wheels finished in black, though note the Pacifica Hybrid settles for 18-inchers in the name of maximizing fuel economy. Buyers have six colors to choose from, including one called Ceramic Grey Clear Coat that joins the range for 2020. The Red S-spec Pacifica also comes standard with a Harman Kardon sound system that plays through 20 speakers, KeySense (which is essentially a teen driver key), and Advanced SafetyTec, which includes features such as a 360-degree-view camera, adaptive cruise control with stop and go, automatic high beams, park assist, and rain-sensing wipers, among other items. There are no mechanical changes to report, nor does the Pacifica Red S channel its inner Testarossa with a red valve cover. It carries on with Chrysler's venerable 3.6-liter Pentastar V6 rated at a stout 287 horsepower and 262 pound-feet of torque. The six spins the front wheels via a nine-speed automatic transmission.