2012 Chrysler Town & Country on 2040-cars

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Forget the stupid millennial pitch, the Chrysler Portal Concept is full of good ideas

Chrysler's statements on the Portal Concept are heavy on the millennial, as we previously mentioned. And as such, the six-passenger people hauler shown at CES 2017 has all the elements of a concept for the m-word generation - connectivity, cameras, and plenty of items with a "modular" adjective on them. But put aside the tired idea that millennials are different from other car shoppers for a moment, because the Portal Concept boasts a bunch of great design ideas that anyone would appreciate. The thing is that millennials are the widest chunk of population in the United States. As such, they're hard to define. It seems like someone at Chrysler realizes this, as the press release for the Portal states: "While millennials are a broad group of consumers at varying life stages, the Chrysler Portal concept is designed and engineered with all life stages and lifestyles in mind, including active/adventure, single, married/partnered, those with newborns and older children." In other words, this is a vehicle designed for all kinds of people that suits all kinds of needs. Spoiler alert: The best package for flexible hauling of people and cargo is a minivan. And that's what the Portal Concept is, albeit slightly smaller than the current Pacifica. Chrysler Portal Concept View 20 Photos It's an obvious angle, as Chrysler popularized the modern minivan. But with current vans ballooning in size, there's room for the same virtues in a smaller footprint. If it takes 360-degree cameras and a customizable light ring around the doors to convince people that a flat floor and movable seats are cool, so be it. It's the practical aspects of the Portal that we like best, not the throwaway concessions to connectivity and autonomy. The best, most practical feature in the Portal is its seating arrangement. The seats ride on two parallel tracks, and each folds skinny with the seat pan popping vertical, or low with the seatback down. All (save the driver's bucket) slide back for room in front, or vice versa for space in the rear. Integrated seatbelts further help the seating flexibility. Even in a more realistic production form this is a clever innovation, almost as good as the original Stow 'N' Go. The same goes for the panoramic, high-mount screen that shows the dashboard and a host of other informative bits of data.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.