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Detroit Three to lose dominance of North American auto output in 2017

DETROIT — North American vehicle production by the unionized Detroit Three automakers will fall behind the combined North American output of Tesla and automakers from Europe and Asia for the first time this year, IHS Markit forecast on Wednesday. In 2017, the Detroit Three could build 8.6 million vehicles in North America, while Tesla and foreign automakers build 8.7 million, IHS Markit analyst Joe Langley said. By 2024, the gap will widen, with Asian and European automakers and Tesla combining to build about 9.8 million vehicles in North America. General Motors, Ford and the North American operations of Fiat Chrysler Automobiles NV will combine to build 8.1 million vehicles, down 6 percent from this year. Mexico is on track to increase its share of North American vehicle production, Langley said, moving to 4.5 million vehicles a year by 2024 from about 4 million vehicles currently. The milestone for the growth of Tesla and foreign automakers in North America comes as the Trump administration is pushing to limit imports of vehicles from Mexico in negotiations to overhaul the North American Free Trade Agreement. The declining share of North American vehicle production for the Detroit automakers also challenges U.S. and Canadian unions that represent their workers. Canadian workers are on strike at a GM factory in Ontario to protest the automaker's decision to cut jobs and move to Mexico some production of sport utility models built there. Foreign automakers over the past year have announced plans for a wave of new or expanded plants in North America, while Tesla is ramping up to build as many as 500,000 cars a year at its plant in Fremont, Calif. Often referred to as "transplants," the foreign-owned factories are poised to become the mainstream of the North American auto industry. Automakers are increasingly using factories in China or Mexico to build vehicles that used to be assembled solely in the United States, Langley said. He cited as an example Ford's decision to shift production of the Focus small car for North America to a Chinese assembly plant. Reporting by Joseph WhiteRelated Video: Image Credit: Reuters Plants/Manufacturing Chrysler Ford GM

Junkyard Gem: 1978 Plymouth Volare Wagon

When it came time for Chrysler to retire the beloved but antiquated Dart and Valiant in the North American market, the Dodge Aspen and its Plymouth Volare twin were introduced for the 1976 model year. While the Aspen is better remembered today (partly because Aspens were in just about every cop TV show for a good decade and partly because Chrysler revived the Aspen name for a few years in the late 2000s), Plymouth's "small car with the accent on comfort" outsold the Aspen for every one of their five model years of production. Here's one of those Volares, a '78 station wagon with the Custom exterior and Premier interior packages, found in a Denver-area car graveyard recently. I thought this car looked very familiar, and it turns out that it spent many years parked in an alley driveway in my Denver neighborhood, next to a Dodge 600 sedan (which is still on the road; I saw it moving under its own power a few weeks ago). Back in the summer of 2020, I shot this photo for an episode of 24 Hours of Lemons Carspotting. Now I wish I'd talked a local Lemons team into offering a few bucks for this Volare, because it's better to race than to get crushed. Detroit went through an accent phase that started with the Volare and then continued with the Cadillac Allante and Oldsmobile Trofeo. The interior in this car still looks pretty good. This wagon has the exact same interior and exterior colors as the one in the Volare brochure that year. It's nicely equipped, with the optional 318-cubic-inch (5.2-liter) V8 and air conditioning (via the distinctive Chrysler V-twin compressor just in front of the carburetor). The base price on this car was $4,195 (about $19,890 in 2022 dollars), while the 318 cost $129 extra ($610 now). The A/C added $484 more ($2,295 today, and you can see how the price tag got bigger in a hurry with low-priced cars back in the 1970s). Believe it or not, a four-on-the-floor manual transmission was standard equipment in the '78 Volare with 318 engine, but I've never seen one so equipped; this car has the usual three-speed automatic. A cheap wagon like the Volare certainly wasn't going to come with a radio at the base MSRP (though a dealer might throw one in to sweeten the deal). This single-speaker, AM-only radio cost $74 extra ($351 in 2022 dollars).

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.