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Chrysler trademark suggest new Rebel in the family

Trademark filings can be a first alert in the auto industry that something is coming. For example, Lamborghini trademarked Aventador before we saw its supercar, and Chevrolet did the same thing with Z28. Other times, an automaker files to protect a name and never does anything with it. Chrysler is dredging up a brand from the past by filing a US request for "Rebel." The name is specifically for "motor vehicles, namely automobiles, trucks, vans, sport utility vehicles and structural parts therefor," according to Ignitionist quoting the filing.
In the US, Rebel was previously used on some American Motors Corporation models. It even spawned a muscle car version called the Machine (pictured above). Chrysler eventually bought AMC when it bowed out of the auto industry in 1987.
Chrysler's plans for the name are a complete mystery at the moment. Although, it probably won't be a midsize sedan like the original. That just seems too unlikely given the brand's current, established lineup. Rebel seems like a fantastic name for the performance trim of a vehicle, though. The Jeep Renegade Rebel has a nice ring to it, and a Ram 1500 Rebel pickup could also work. We're going to have to wait and see what's in store for the moniker. Let us know in Comments what model you think would fit the Rebel name.

Stellantis reports $15B profit in first year of merger

FRANKFURT, Germany — Automaker Stellantis said Wednesday that it made 13.4 billion euros ($15.2 billion) in its first year after it was formed from the merger of Fiat Chrysler Automobiles and PSA Group. The earnings nearly tripled profits compared with its pre-merger existence as two separate companies, as the maker of Jeep, Opel and Peugeot vehicles exploited cost efficiencies from combining the businesses. The result compared to a combined 4.79 billion euros for the separate companies in 2020 before the merger, which took effect on Jan. 17, 2021. Revenue for the combined business rose 14%, to 152 billion euros. CEO Carlos Tavares said the results “prove that Stellantis is well positioned to deliver strong performance" and had overcome “intense headwinds” during the year. Automakers have struggled with shortages of key parts such as semiconductor electronic components and rising costs for raw materials as the global rebound from the worst of the coronavirus pandemic brings more demand. The company said the benefits of the merger were worth some 3.2 billion euros during the year. Mergers can lead to streamlined costs as companies combine functions and spread fixed costs over a larger revenue base. The company accelerated its rollout of battery-powered vehicles, with sales of low-emission vehicles reaching 388,000 — an increase of 160%. Stricter environmental regulations in Europe and China are pushing automakers to roll out more electric vehicles with longer range. Stellantis started production of a hydrogen fuel cell commercial van under its Opel brand in December. Stellantis' other brands include Chrysler, Citroen, DS, Fiat, Maserati, Ram and Vauxhall. Related video: Earnings/Financials Chrysler Dodge Ferrari Fiat Jeep RAM Citroen Opel Peugeot Vauxhall

Murdered-out minivan: 2018 Chrysler Pacifica gets new S package

Minivans are generally considered cool in an ironic sort of way. No one drives a Honda Odyssey or Chrysler Pacifica because it's hip. People drive minivans because no other type of vehicle offers such a good mix of fuel economy, practicality and space efficiency. Still, automakers are doing their damndest to make sure kids set sail from school in the best-looking breadbox around. In order to spice things up, Chrysler is now offering the S appearance package on the Pacifica. Chrysler offers a similar package on the 300. On the Pacifica, the $595 S package can be added to any Touring Plus, Touring L, Touring L Plus or Limited models. The Pacifica S gets gloss black accents on the front and rear fascias including the grille, headlights and rear valance. The Chrysler wing badges on the front and rear are both done up in gloss black. A black roof rack is optional on the Touring Plus and standard on all other trims. 18-inch wheels are standard while 20-inch wheels can be added to any S-equipped car for an additional $995. The interior gets blacks seats with grey accents and the S logo. The steering wheel gets grey stitching and piano black accents, while the instrument cluster and door panels get trim in what Chrysler is calling Anodized Ice Cave. Really, it just looks like a different shade of grey. The front overhead console, headliner, visors, second- and third-row cargo lighting bezel, A-pillar trim and center console are all done up in black. Other changes for 2018 include standard SafetyTec, Apple CarPlay and Android Auto on all models. 4G LTE WiFi will be optional. 2018 Chrysler Pacificas will hit dealer showrooms in the next few months. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery News Source: FCA Chrysler Minivan/Van chrysler pacifica