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Ram helps power Chrysler to 11% gain in May

Increasing consumer demand for Ram pickup trucks and big SUVs has helped to boost May sales for Chrysler. Ram sales were up a total of 24 percent year-over-year for the month of May. In addition, Dodge sales increased by 23 percent in May, with the standout Durango clocking a 24-percent year-over-year improvement (with an updated 2014 model in the wings, incentives are thick on the ground for 2013 inventory). Fiat and Jeep were up only a modest one percent, however, and Chrysler brand sales were down by two percent against last year's figures.
Chrysler is quite pleased overall with brand performance, saying that this May marks the company's strongest in the past six years. It was also the 38th consecutive month showing year-over-year sales gains.
Eight of the automaker's vehicles set sales records for May, as well: Jeep Wrangler and Compass, Dodge Avenger and Challenger, Fiat 500, Chrysler 200 and Ram pickups. Scroll down to read more detail in Chrysler's press release.

Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.

2020 Chrysler 300 gets new colors, a new package, and new prices

Although the Chrysler 300 is doing a pretty good impression of a listless, drifting ghost ship, there are product planners at the helm, and they have giveth and taken away for the 2020 model year. As with the last time we got news about the 300, some of this comes from Mopar Insiders instead of Fiat Chrysler, and it appears the Chrysler build site hasn't caught up to everything yet. Perhaps most important to prospective buyers, which is reflected on the build page, prices have risen anywhere from $50 to $370 across the lineup. The 2020 prices and the changes compared to 2019 are: Touring RWD, $29,590 (+$120) Touring AWD, $32,340 (+$370) Touring L RWD, $33,115 (Unchanged) Touring L AWD, $35,865 (+$250) S RWD, $36,695 (+$50) Limited RWD, $38,595 (+$100) S AWD, $39,445 (+$300) Limited AWD, $41,345 (+$350) C RWD, $41,995 (+$50) The Sport Appearance Package on the Touring trim needs a little more money, too, going from $1,295 to $1,495. The package puts on a 300S grille with a black chrome surround, gloss black window surrounds, black headlight bezels, black LED taillights, bright chrome wing badges with black inserts, and 20-inch Black Noise wheels on the RWD model, 19-inchers on the AWD. From last year's palette of eight colors, two are no more: Maximum Steel and Ceramic Grey. Frostbite, a popular white offered on the Dodge Challenger and Charger, has been added to the 300's choices. New hues Amethyst and Canyon Sunset will be added but are late availability. Inside, Black/Linen and Mocha interior colors increase the choice. The $475 Interior Appearance Group that brought features like bright pedals and premium floor mats has been done away with, too. The build site doesn't show the Red S Appearance Package for the 300S trim, but it's a thing. The option includes Black Noise exterior badging with red inserts on the wing badge, a red "S" badge on the decklid, and 20-inch Black Noise wheels on the RWD model. It can be paired with a new Radar Red interior which is also nowhere to be found on the configurator. The Red S Appearance Package can be paired with any exterior color except Frostbite, and costs $295.