2006 Chrysler Town & Country on 2040-cars

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2018 Chrysler Pacifica Hybrid Long-Term Update | Nokian winter tires in a winter wonderland

Winter is technically over now, but the cold and snow are maintaining their grip here in Michigan. While much of the country is bouncing right along into a warm spring, we're happy to still be wearing our Nokian Hakkapeliitta winter tires on our long-term Chrysler Pacifica Hybrid. You can't count out another massive blizzard even into late April here. That said, we're hoping the worst is over, so it's time to take stock of how the winter tires performed on the front-wheel-drive minivan. Nokian produced the first winter tire ever in 1934, so one could say that they've had awhile to figure this out. The tire model we were provided for our van is the Hakkapeliitta R3 SUV. The Pacifica is obviously no SUV, but at almost 5,000 pounds it's perfect for this flavor of tire. Nokian says they're designed for high performance SUVs and are made with Aramid sidewalls to resist punctures or cuts. Chrysler fits the Pacifica Hybrid with all-season tires from the factory, but we were determined to make it a proper seven passenger sleigh. We got a fair amount of snow this year in Michigan, but I encountered the worst conditions on a road trip to Buffalo, N.Y. I was actually sort of hoping a lake-effect blizzard might present itself as a challenge, and my snow prayers were answered with authority. Inches of snow don't usually pile up on highways here easily with the amount of plows and salt typically employed, but it did in this storm. The Pacifica hardly flinched from the deep tracks of powder on the road. Near-whiteout conditions forced slow driving, but the Pacifica never felt like it was going to slip and slide out of its lane as I tracked around highway bends with increasing speed. Braking was impressive, as the tires managed to find grip in the snow that all-season tires just can't match. Thankfully, I never needed 100 percent lock in any emergency situations, but I tried it out in some empty parking lots to see how well it does at hauling everything to a stop. The Nokians performed admirably here, too. With ABS firing away, the winter rubber finds grip in places all-seasons would just slide on by. Starting wasn't much of an issue, either. We tested the tires in anything from dustings to snow that was about six inches deep and largely untouched by other vehicles. The front tires would scrabble for grip initially with greater throttle inputs in the deep stuff, but they'd hook and pull the van forward with authority after a quick second.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

US expands probe into ZF-TRW airbag failure-to-deploy to 12.3 million vehicles

DETROIT — U.S. auto safety regulators have expanded an investigation into malfunctioning airbag controls to include 12.3 million vehicles because the bags may not inflate in a crash. The problem could be responsible for as many as eight deaths. Vehicles made by Toyota, Honda, Kia, Hyundai, Mitsubishi and Fiat Chrysler from the 2010 through 2019 model years are included in the probe, which was revealed Tuesday in documents posted by the National Highway Traffic Safety Administration. It involves airbag control units made by ZF-TRW that were installed in the vehicles. The control units can fail in a crash, possibly because of unwanted electrical signals produced by the crash itself that can disable an air bag control circuit housed in the passenger compartment, according to NHTSA documents. The electrical signals can damage the control circuit, the documents say. ZF, a German auto parts maker which acquired TRW Automotive in 2015, said in a statement that it's committed to safety and is cooperating with NHTSA and automakers in the investigation. The case is another in a long list of problems with auto industry airbags, including faulty and potentially deadly Takata airbag inflators. At least 24 people have been killed worldwide and more than 200 injured by the inflators, which can explode with too much force and hurl dangerous shrapnel into the passenger cabin. The inflators touched off the largest series of automotive recalls in U.S. history involving with as many as 70 million inflators to be recalled by the end of next year. About 100 million inflators are to be recalled worldwide. On April 19, NHTSA upgraded the ZF-TRW probe from a preliminary evaluation to an engineering analysis, which is a step closer toward seeking recalls. So far, only Hyundai and Kia and Fiat Chrysler have issued recalls in the case. Four deaths that may have been caused by the problem were reported in Hyundai-Kia vehicles and three in Fiat Chrysler automobiles. NHTSA opened an investigation in March of 2017 involving the TRW parts in Hyundais and Kias. The upgrade came after investigators found two recent serious crashes involving 2018 and 2019 Toyota Corollas in which the airbags did not inflate. One person was killed. Jason Levine, executive director of the Center for Auto Safety, a nonprofit consumer group, said the ZF-TRW case shows the auto industry thus far has learned very little from Takata.