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Junkyard Gem: 1983 Chrysler Cordoba

When we think of the Chrysler Cordoba, we think of the bloated, Corinthian Leather-equipped Malaisewagon pitched by Ricardo Montalban during the middle 1970s. That car lived on the Chrysler B platform, making it first cousin to the Duke Boys' 1969 Charger plus countless police vehicles in 1970s television shows. Following the downsizing trend of GM and Ford during the second half of the 1970s — and spurred along by certain geopolitical events plus a "too big to fail" government bailout — Chrysler moved the Cordoba onto the much smaller platform used by the Dodge Aspen and Plymouth Volare for the 1980 model year. Production of the smaller Cordoba continued all the way through 1983; sales of these mini-Cordobas were dismal, but I managed to find this final-year survivor in a junkyard near Pikes Peak. I'm pretty sure you could still get Corinthian Leather in the '83 Cordoba, but this car has the base-grade "Monterey" cloth-and-vinyl interior. Production of more modern cars based on the brand-new, front-wheel-drive K platform was in full swing by 1983, so the rear-wheel-drive Cordoba and its siblings (the Imperial and Dodge Mirada) got the axe after that year. American car shoppers could get the closely-related Chrysler Fifth Avenue, Dodge Diplomat, and Plymouth Gran Fury all the way through 1989, though. The sturdy-but-sluggish Slant-6 engine came as standard equipment in the 1983 Cordoba, but this car has the optional 318-cubic-inch (5.2-liter) V8, rated at 130 horsepower when new. Chrysler continued to put 318s (as the 5.2 Magnum) into new trucks all the way through 2003, and the Viper's V10 was based on this engine's architecture. These American Racing aluminum wheels (and their more prestigious Centerline competitors) were serious stuff back in the 1980s. Nowadays, 15" wheels are considered far too small to be worth grabbing at the junkyard, although I'm sure someone will grab these before the car gets eaten by The Crusher. This factory AM/FM stereo radio cost $109 when the car was new (about $290 in 2020 dollars). If you wanted the radio with cassette deck and digital tuning, the cost rose to $402 ($1,070 today). These days, even the most penny-pinching subcompacts get very nice standard-equipment audio systems with Bluetooth or at least an AUX jack for your phone. The padded landau roof succumbed to the elements years ago. Base price on this car started at $9,805 with the V8, or about $26,100 today.

Stellantis not looking for further mergers, including with Renault

MILAN — Stellantis Chairman John Elkann on Monday denied the carmaker was hatching merger plans, responding to press speculation about a possible French-led tie-up with rival Renault. Elkann said that the Peugeot owner, the world's third largest carmaker by sales, was focused on the execution of its long-term business plan. "There is no plan under consideration regarding merger operations with other manufacturers," said Elkann, who also heads Exor, the Agnelli family holding company that is the largest single shareholder in Stellantis. After abandoning the Russian market, at the time its second largest after France, and reducing the scope of its global cooperation with Nissan, Renault has been seen as a potential M&A target. Speculation intensified after an electric vehicle market slowdown forced it last week to cancel IPO plans for its EV and software unit Ampere. Its market cap remains stubbornly low at little over 10 billion euros ($10.8 billion) despite a financial recovery over the past few years. Stellantis, the product of a 2021 merger between France's PSA and Fiat Chrysler and one of the most profitable groups in the industry, has a market cap of more than 85 billion euros when unlisted shares are factored in. It has a 14 brand portfolio also including Citroen, Jeep, Opel and Alfa Romeo. NEWSPAPER REPORT Italian daily Il Messaggero had said on Sunday that the French government, which is Renault's largest shareholder and also has a stake in Stellantis, was studying plans for a merger between the two groups. A spokeswoman for Renault said on Monday the group did not comment on rumors. France's Finance Ministry had declined to comment on Sunday. Stellantis has crossed swords with the Italian government, which has accused it of acting against the national interest on occasions. Industry Minister Adolfo Urso last week raised the prospect of the Italian government taking a stake in Stellantis to help to balance the French influence. Renault shares pared gains after Elkann's comments to stand 1.2% higher by 1220 GMT, having initially risen more than 4%. Stellantis CEO Carlos Tavares, a Portuguese-national, last week said in an interview with Bloomberg that the group was "ready for any kind of consolidation" and that its job was to make sure that it would be "one of the winners". Analysts, however, question the rationale of a Stellantis-Renault merger, which would also expand the group's excess capacity in Europe.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question