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Why Chrysler didn't send off 300 with Hellcat-powered model

Chrysler is sending off the 300 with a limited-edition model powered by the mighty 6.4-liter (392-cubic-inch) Hemi V8. Earlier rumors claimed that the 2023 300C could get the supercharged, 6.2-liter Hellcat V8, but a new report suggests there aren't enough engines to go around. Quoting unnamed inside sources, The Drive wrote that the available supply of Hellcat engines is already spoken for. Sister company Dodge uses the eight-cylinder in several models, including the Challenger, the Charger, and the Durango, and Ram needs it for the 1500 TRX. Enthusiasts can also buy the V8 as a crate engine. Hellcat production is coming to an end with no successor in sight so demand is high. Another issue brought up by the publication is that stuffing the Hellcat between the 300C's fenders didn't necessarily make sense from a business point of view. The big sedan shares its basic platform with the Charger, which is offered with Hellcat power, but engineers would have needed to make at least a handful of modifications to install the engine. On the other hand, Chrysler sold the 300 with the 6.4-liter Hemi V8 until the 2014 model year so the engineering work has already been completed; put simply, this is the simpler and cheaper solution. Muscle car fans hoping for a 700-plus-horsepower Chrysler sedan will need to build it themselves; like we mentioned, the Hellcat is offered as a crate engine. Buyers who score one of the 2,000 units of the 300C earmarked for our market likely won't be disappointed by its performance, however. The V8 sends 485 horsepower (up from 470 in the 300 SRT) and 470 pound-feet of torque to the rear wheels via an eight-speed automatic transmission. Chrysler quotes a 0-60-mph time of 4.3 seconds and a quarter-mile time of 12.4 seconds. Pricing for the 2023 Chrysler 300C starts at $56,595 including destination. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

FCA's UAW workers to get $8,010 profit-sharing payout

UAW workers at FCA will soon be receiving $8,010 checks, which represent profit-sharing based on the company's 2020 performance. Although FCA's profit margins in 2020 were slimmer than the year prior, the union-employee payouts are slightly larger, due to a change in the formula that was negotiated in 2019 and has now gone into effect. Employees are now paid $900 for every 1% of profit margin FCA achieves in its North American operations. For 2020, the company enjoyed an 8.9% profit margin, and although that was down slightly from 9.1% in 2019, the checks are larger than last year's $7,280 payout. Still, FCA employees didn't fare quite as well as their counterparts at GM, who stand to receive profit-sharing checks of up to $9,000. GM workers did even better last year, netting $10,000. UAW workers at Ford had less to celebrate. They'll receive $3,525, based on the company's 2020 performance. That's a steep drop from last year's $6,600. FCA earned $6.472 billion in North America in 2020. The company is expecting an improved financial performance in 2021, as it's expected to avoid another coronavirus-related shutdown. It's also expected to benefit from the launch of the three-row Grand Cherokee L, as well as the Jeep Wagoneer and Grand Wagoneer, all of which are high-margin products. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History