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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Fiat Chrysler taps Amazon, Shell execs to fill roles

MILAN — Fiat Chrysler Automobiles is tapping executives from Amazon and Shell Oil Company with previous automotive industry experience to fill its ranks. CEO Mike Manley said in a letter to employees Thursday that Mark Stewart would join FCA as chief operating officer of North America from Amazon, "a company known for its culture of innovation, and obsession with delivering incredible value to customers." At Amazon, Stewart led teams focused on advanced robotics, artificial intelligence and automation methods. He previously was COO of ZF TRW automotive components supplier. Niel Golightly was named head of global communications. He was most recently Shell's vice president for external relations in North and South America, with a focus on reputation, brand and stakeholder engagement beyond communication strategies. He previously held roles at Ford Motor Company. Related Video: Image Credit: REUTERS/Rebecca Cook Hirings/Firings/Layoffs Alfa Romeo Chrysler Dodge Fiat Jeep RAM FCA Amazon shell Mike Manley

2021 Chrysler Pacifica refresh spotted with its new bits covered

The Chrysler Pacifica is the critical darling of the minivan segment, but FCA seems keen to make it even better with a 2021 refresh we're expecting to see later this year. From these photos, we can tell that FCA's beloved people hauler will get some front- and rear-end updates. The spy who captured these photos also passed along the fact that the engineers inside moved quickly to cover up its interior, hinting that there will be news on that front as well. There might be more to this that we can't see from the outside. Rumors have been swirling for the better part of a year that Chrysler has plans to add all-wheel drive to the Pacifica's option sheet.  FCA has remained mum about this potential development, but it would be a logical step to keep the minivan relevant as the industry continues to feel the effects of crossover creep.  If it does come to fruition, this wouldn't be the first time FCA has offered all-wheel drive on a minivan, but historically the feature has come at the expense of another wildly popular option: the company's Stow 'n Go seating system, as the cubbies have always occupied the same space that would be needed to install a prop shaft to carry power to the rear axle. Maybe FCA's engineers have figured out how to combine the two, or will simply offer both as options that can't be combined as they have in the past. Given what appears to be the production-ready state of this particular test car, we may not have to wait long to find out.