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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

Fiat shareholders green-light Chrysler merger, end of an Italian era

Fiat has just taken a major step away from its Italian heritage, as shareholders officially approved the company's merger with Chrysler. That move will lead to the formation of Fiat Chrysler Automobiles NV, a Dutch company based in Great Britain and listed on the New York Stock Exchange, according to Automotive News Europe.
The company captured the two-thirds majority at a special shareholders meeting, although there are still a few situations that could defeat the movement. According to ANE, roughly eight percent of shareholders opposed the merger, which is a group large enough to defeat the plan, should they all exercise their exit rights outlined in the merger conditions.
Meanwhile, Fiat Chairman John Elkann (pictured above, right, with CEO Sergio Marchionne and Ferrari Chairman Luca Cordero di Montezemolo), the great-great-grandson of Fiat founder Giovanni Agnelli, reaffirmed his family's commitment to the company beyond the merger. Exor, the Agnelli family's holding company, still maintains a 30-percent stake in Fiat.

How to tune a car right: Part 3, tuning Mopar with OST Dyno

Not long ago, I wrote a story about a pony car tuned with a supercharger. The blower install had been done properly. Then the car's owner bolted on a set of great looking wheels wrapped in good looking but inexpensive rubber. On my first test drive, I couldn't get any of that supercharged sweetness to the ground. It was the perfect ride for parking in a Burger King parking lot on a Friday night. I tooled around on a Sunday drive, shaking my head that someone had spent five figures to get more power the right way, with a clean install, then wiped out the gains so thoroughly that the stock engine would likely have overwhelmed the tires. This got me thinking about the ways people ruin their quest for horsepower, either on the front end by not insisting on a clean install and paying the money for it, or on the back end with supplemental purchases like cheap tires or cheap gas. So I called three tuners, one focused on GM, one on Mopar, one on Ford, to find out what people should know about how to get the best power for their goals, and how to make sure they are able to use all that power. The first interview in this three-part series was with Blake Leonard at Top Speed Cincy in Cincinnati, Ohio, the second with Brandon Alsept at BA Motorsports in Milford, Ohio. This third and last interview is with Micah Doban at OST Dyno in Slippery Rock, Pennsylvania, a family business with more than 40 years of Mopar expertise specializing in Gen III Hemis, but tuning everything from land-speed cars and drag racers to Jeeps The interview has been edited for clarity and concision. Do people who come to OST generally know what they want? Probably 80% of the people who come in simply want more power with no particular ET goal [ET is a kind of bracket handicapped drag racing – ed.]. WhatÂ’s the best way to start a Mopar tune? The first thing is what people often skip, and that's to find a tuner or a shop. People will throw parts on their cars that the Internet said to, then go to a tuner who does things a different way, and [the tuner is] like ‘No we don't like to use these injectors, we don't like these parts.Â’ You have to find someone familiar with the parts that are on your car or that you're planning to put on your car. So having a goal and then finding a tuner who can help you with that goal is proper way to start. Exactly. And a lot of tuners have their own formula – and when I say tuner I mean someone that also does work to the cars.