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Detroit 3 to implement delayed unified towing standards for 2015

Car buyers have a responsibility to be well-informed consumers. That's not always a very simple task, but some guidelines are self-evident. If you live in a very snowy climate, you generally know a Ford Mustang or Chevrolet Camaro might not be as viable a vehicle choice as an all-wheel drive Explorer or Traverse, for example. If you want a fuel-efficient car, it's generally a good idea to know the difference between a diesel and a hybrid. But what if it's kind of tough to be an informed consumer? What if the information you need is more difficult to come by, or worse, based on different standards for each vehicle? Well, in that case, you might be a truck shopper. For years, customers of light-duty pickups have had to suffer through different ratings of towing capacities for each brand. For 2015 model year trucks, though, that will no longer be a problem. According to Automotive News, General Motors, Ford and Chrysler Group have announced that starting with next year's models, a common standard will be used to measure towing capacity. The Detroit Three will join Toyota, which adopted the Society of Automotive Engineers' so-called SAE J2807 standards way back in 2011. The standard was originally supposed to be in place for MY2013, but concerns that it would lower the overall stated capacity for trucks led Detroit automakers to pass. Ford originally passed, claiming it'd wait until its new F-150 was launched to adopt the new standards, leading GM and Ram to follow suit. Nissan, meanwhile, has said it will adopt the new standards as its vehicles are updated, meaning the company's next-generation Titan should adhere to the same tow ratings as its competitors. While the adoption of SAE J2807 will be helpful for light-duty customers, those interested in bigger trucks will still be left with differing standards. There is no sign of the new tow standards being adopted for the heavy-duty market.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Automakers are putting pancakes in your car, when all you want is a parking spot

The Dashboard Act was introduced June 24 in Congress by Sens. Mark Warner, D-Va., and Josh Hawley, R-Mo. Its name notwithstanding, it isn’t about cars. Rather, “Dashboard” is an acronym for “Designing Accounting Safeguards to Help Broader Oversight and Regulations on Data.” The purpose of the act is to make sure that companies disclose to consumers how their data is being used by companies like Facebook and Google — how their data is being monetized. Oddly enough, the Dashboard Act does have something to do with automotive companies, too. Why? Because OEMs have determined that people have plenty of time on their hands when driving — much of which is just sitting in traffic (according to the 2018 INRIX Global Traffic Scorecard, U.S. drivers sit for an average of 97 hours last year). So what better thing to do than shop? And presumably, like credit-card companies, theyÂ’re benefiting from facilitating commerce. Coincidentally, also on June 24 FCA announced it is launching Uconnect Market, an in-vehicle commerce platform. Explained Alan DÂ’Agostini, FCA's global head of connected services, “Our customers live busy lives, and our goal with the Uconnect platform is to provide an advanced portfolio of services to make their daily drive more convenient, productive and enjoyable. “This is why we are launching Uconnect Market, as we continue to ramp-up our connectivity efforts around the world with the goal of having all new FCA vehicles connected by 2022.” Uconnect Market, which will begin rolling out this year, allows people to buy things like DominoÂ’s Pizza and Shell gasoline and make reservations through Yelp via the touchscreen in the vehicle. This is similar to GMÂ’s Marketplace, which it introduced at the end of 2017. This allows you to order from ApplebeeÂ’s, Starbucks, TGI Fridays, ExxonMobil, Wingstop, and even book travel on Priceline.com. And in keeping with the third company in the Detroit Three, Ford offers the Amazon Alexa App, which provides a variety of functions from controlling smart devices in oneÂ’s home to, for Amazon Prime members (of which there are estimated to be more than 100 million in the U.S.), ordering organic kale from Whole Foods. All through your dashboard. Earlier this year at the Mobile World Congress in Barcelona, BMW Group introduced “BMW Natural Interaction,” a system that combines voice, gestures and even gaze to interact with the vehicle.