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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2017 Chrysler Pacifica Hybrid: The 80-MPGe minivan [w/video]

As automakers rush to add hybrids and plug-ins to every type of vehicle, one popular segment has been overlooked: minivans. If the idea of a hybrid minivan makes sense to you, that's because it's a smart idea, and one that we're surprised hasn't happened yet. So kudos to Chrysler for not just making it happen, but for creating a plug-in version with an estimated 80 miles per gallon equivalent. You can read all the practical details of the 2017 Pacifica (not Town & Country) here. For the sake of this story, we'll focus on what's different with the hybrid model. Yes, Chrysler is just calling it Pacifica Hybrid, not Plug-In Hybrid, because the company's executives think that when people hear "plug" they think "range anxiety" and freak out. That's not a worry here, though, because when the 16-kWh battery runs out of juice, the 3.6-liter Pentastar V6 kicks in and the minivan functions as normal. Just don't run out of gas. With a full charge, the Pacifica Hybrid can travel up to 30 miles on electric power. And though the gas engine is the same 3.6-liter V6 found in the non-hybrid model, it's detuned to 248 horsepower and 230 pound-feet of torque. Charging the battery takes just two hours on a 240-volt plug, and Chrysler houses the battery pack underneath the floor in the middle of the van, where the wells for Stow 'N Go seating are found on gas-only models. So no, you can't get Stow 'N Go seats on the hybrid, but the third row does still fold into the floor. Powertrain aside, the Pacifica Hybrid is nearly identical to its gas-only sibling, save the addition of the charge port on the driver's side front fender. Unique wheels in 17- and 18-inch sizes can be had, and the Pacifica Hybrid only comes in Touring and Limited Platinum trims. You can read more details on the hybrid system in the release below. First hybrid powertrain in minivan segment "Due to its large footprint and multiple daily trip patterns, the minivan is ideally suited for electrification technology," said Bob Lee, Vice President and Head of Engine, Powertrain and Electrified Propulsion Systems Engineering, FCA – North America. "The all-new 2017 Chrysler Pacifica lives up to this promise and then some, with efficiency, power and refinement." Launching in second half of 2016, the Pacifica Hybrid is the industry's first electrified minivan.

Chrysler earns $1.7B in 2012, revises product plans for US

Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of $1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans.
Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 percent from $225 million in 2011 to $378 million. Where are all those extra earnings coming from? Market share, which Chrysler saw increase to 11.4% last year on sales of 1.65 million vehicles. In fact, the Auburn Hills, MI-based automaker out-paced the industry's market growth of 13 percent last year with sales up 21 percent for the year.
The company also revealed an updated product plan for its Chrysler Group and Fiat brands that looks all the way out to 2016. It's an updated version of the plan introduced in 2009 shortly after Fiat took control of the American automaker, and includes such new additions as an Alfa Romeo model, likely the 4C, to be introduced in the US this year, as well five more Alfa models by 2016. Likewise, Fiat will be growing by an additional seven models in the coming few years.