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Is it time for American carmakers to give up on dual-clutch transmissions? [w/poll]

Last week, in the midst of Detroit's first days seeking relief in Chapter 9 of the bankruptcy code, Automotive News contributor Larry P. Vellequette penned an editorial suggesting that American car companies raise the white flag on dual clutch transmissions and give up on trying to persuade Americans to buy cars fitted with them. Why? Because, Vellequette says, like CVT transmissions, they "just don't sound right or feel right to American drivers." (Note: In the article, it's not clear if Vellequette is arguing against wet-clutch and dry-clutch DCTs or just dry-clutch DCTs, which is what Ford and Chrysler use.) The article goes on to state that Ford and Chrysler have experimented with DCTs and that both consumers and the automotive press haven't exactly given them glowing reviews, despite their quicker shifts and increased fuel efficiency potential compared to torque-converter automatic transmissions.
Autoblog staffers who weighed in on the relevance of DCTs in American cars generally disagreed with the blanket nature of Vellequette's statement that they don't sound or feel right, but admit that their lack of refinement compared to traditional automatics can be an issue for consumers. That's particularly true in workaday cars like the Ford Focus and Dodge Dart, both of which have come in for criticism in reviews and owner surveys. From where we sit, the higher-performance orientation of such transmissions doesn't always meld as well with the marching orders of everyday commuters (particularly if drivers haven't been educated as to the transmission's benefits and tradeoffs), and in models not fitted with paddle shifters, it's particularly hard for drivers to use a DCT to its best advantage.
Finally, we also note that DCT tuning is very much an evolving science. For instance, Autoblog editors who objected to dual-clutch tuning in the Dart have more recently found the technology agreeable in the Fiat 500L. Practice makes perfect - or at least more acceptable.

Fiat Chrysler U.S. sales chief Reid Bigland steps down after suing company

DETROIT — Fiat Chrysler's head of U.S. sales is leaving the company after a bumpy career that saw him file a whistleblower lawsuit over a scheme to pay dealers to report fake sales numbers. The company says in a statement that Reid Bigland will leave Fiat Chrysler April 3 after 22 years with the company. He'll pursue other interests. Bigland also headed the Ram brand and Fiat Chrysler Canada. During his tenure the company saw big U.S. sales growth, mainly with the Jeep and Ram brands. But his career was marred by the sales scandal, which forced Fiat Chrysler to restate numbers and pay $40 million to settle a complaint with the U.S. Securities and Exchange Commission. Terms of BiglandÂ’s departure werenÂ’t announced, but the company said all legal matters with Bigland “have been resolved to the satisfaction of all parties involved.” FCA CEO Mike Manley thanked Bigland for his service in a company statement. “We all wish him every success in his future endeavors,” Manley said. Bigland said in the same statement that that itÂ’s been a privilege to work at FCA and with the companyÂ’s dealers. Last June, Bigland sued Fiat Chrysler alleging that it withheld 90% of his pay package because he testified in the SEC inquiry of sales reporting practices. He alleged that Fiat Chrysler Automobiles violated Michigan's Whistleblower Protection Act, retaliating against him because he testified in the probe of whether the company inflated sales and deceived stockholders. The company withheld Bigland's 2018 long-term incentive stock payout, special dividends and an annual bonus in retaliation for his testimony and because he sold some stock, according to the lawsuit. Documents say the dividends alone are worth about $1.8 million. In September Fiat Chrysler agreed to pay $40 million to settle an SEC complaint alleging that the company misled investors by overstating its monthly sales numbers over a five-year period. The company inflated sales by paying dealers to report fake numbers from 2012 to 2016, the SEC alleged in a complaint. Fiat Chrysler agreed to pay the civil penalty and to stop violating anti-fraud, reporting and internal accounting control regulations, the SEC said. The automaker did not admit or deny the agency's allegations. Fiat Chrysler said it has reviewed and refined its sales reporting procedures. The SEC said the automaker boasted about a streak of year-over-year sales increases into 2016, when the streak actually was broken in September of 2013.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.