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Fiat Chrysler CEO says final merger talks with Peugeot going well

BRUSSELS — Fiat Chrysler's chief executive Michael Manley said on Wednesday that merger talks with Peugeot owner PSA  to create the world's No. 4 carmaker are progressing well and he hopes to have a deal within 12-14 months. Speaking to Reuters on the sidelines of an industry meeting, he said he doesn't expect any major obstacles that could delay a final agreement. "Talks are progressing really well," Manley said about negotiations with the French carmaker ahead of a briefing by the European automotive association (ACEA), of which he is president. His comments come a month after the two carmakers agreed to a binding deal worth about $50 billion to combine forces in response to a slowdown in global demand and mounting costs of making cleaner vehicles amid tighter emissions regulations. Manley's timeline for completing the deal by early 2021 is in line with a forecast made by the companies in December. Fiat and Peugeot are now getting into the details of how the merger will work, including choosing which vehicle platforms — the technological underpinnings of a vehicle — will fit which products in a combined company. Because customers in different locations still prefer vastly different cars, there is room for multiple platforms in a combined group, Manley said. "That global platform is an elusive beast," he added. "This concept of a massive global platform in my mind is almost a myth, but that doesnÂ’t mean to say weÂ’re not going to recruit significant volume." Related Video:    

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Chrysler Airflow Vision concept pairs today's platform with yesterday's name

Fiat-Chrysler has a number of notable announcements at this year's CES, including a formal announcement of its plug-in hybrid plans and branding, as well as the North American debut of the Fiat Centoventi concept. But it's also bringing something new and forward-looking to the show in the form of the slippery-looking Chrysler Airflow Vision concept. If that name sounds familiar to you, it's because the Airflow name was used on some streamlined and highly distinctive-looking Chrysler products of the 1930s. One thing both the old and new Airflows share is a slippery shape. The new Airflow is nothing but soft organic curves, looking like the automotive equivalent of Disney/Marvel robotic hero Baymax. It even has spats that cover the wheels, which are translucent to show off the big, copper-accented wheels underneath. While not unattractive, the modern Airflow does look a bit generic compared to the bold original, since so many modern EVs have a rounded rounded shape that's undoubtedly aerodynamic, but also unexciting. Maybe Chrysler should give it big hood strakes to evoke the stretched grille of the '30s Airflow. Peel away the pearly white exterior and you have a blend of future and contemporary technology. The interior shows off pedestal mounted seats swathed in suede and leather. The dashboard is minimalist and curvy like the exterior, and it features many screens as is the modern custom. In the center are dual displays for infotainment and climate controls like in an Audi. A small instrument screen sits ahead of the steering wheel, and the passenger gets a screen directly ahead of their seat. Chrysler says a unique feature will be the ability to swipe different menus and functions over to other occupants' screens so they can fiddle with things. Chrysler hasn't explicitly said what powers the Airflow Vision, but it makes mention of using the floor of the Pacifica Hybrid. It could share that van's powertrain, a hybrid V6 arrangement that might even preview the reported electrified all-wheel-drive version. We'll hopefully get more details on the powertrain after the reveal.