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Chrysler celebrates 90 years with special trim levels

Ninety years is a long time for any business to stick around, and it's especially difficult in the auto industry. Chrysler is celebrating the milestone this year by loading on extra tech with 90th Anniversary Edition packages for the 200, 300, and Town & Country. Chrysler's 90th Anniversary Edition for the 2016 300 is based on the Limited trim, and it includes an 8.4-inch UConnect infotainment system with navigation, SiriusXM radio, and a custom splash screen. In addition, buyers get a dual-pane sunroof and floor mats with the anniversary logo. Separately, the 2016 300S is available with a retuned suspension and steering that includes increased spring rates, larger sway bars, and set of Goodyear Eagle F1 tires. The 200's 90th Anniversary Edition is also based on the Limited trim, and the package adds an 8.4-inch Uconnect system without navigation, sunroof, heated mirrors, a leather-wrapped steering wheel, power seats, and custom floor mats. For 2016, the Limited also has blind-spot monitoring and rear cross-path detection as a standalone option, and it and the S version get a standard backup camera. The 200C now comes with a heated steering wheel, as well. Finally, the Town & Country is due for a replacement in early 2016, but the current version gets to celebrate the 90th anniversary, too. Based on the Touring-L trim, the package adds a power sunroof, bright door handles, heated seats for the first two rows, a heated steering wheel, and keyless ignition. Plus, there are special logos on the splash screen and floor mats. 90th Anniversary of Chrysler Brand Marked by Nearly Complete Refresh of Vehicle Lineup September 1, 2015 , Auburn Hills, Mich. - With two of the brand's three vehicles either recently renewed – from the refreshed flagship and iconic 300 full-size sedan earlier this year, to the completely new 200 mid-size sedan last year – Chrysler is gaining momentum. Add to that the upcoming sixth-generation of the vehicle that created the minivan segment more than 30 years ago, coming next year, and that qualifies for a serious roll. 2015 also marks the Chrysler Brand's 90th year, which it will celebrate by offering special 90th anniversary models of its 300, 200 and Town & Country models. "Clearly 2015 is a very exciting time for the Chrysler Brand," said Al Gardner, President and CEO - Chrysler Brand, FCA — North America.

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

Driving the Jeep J6, Shakedown Challenger and other Mopar concepts

Mopar has been a one-stop-shop for factory-backed performance modifications and accessories on FCA products for a long time now. You want a 707-horsepower engine for your old Plymouth Belvedere? Mopar has you covered with the Hellcrate. Maybe you want a lift and off-roading lights on that newly-bought Wrangler? Mopar can accommodate those wants (or needs, we don’t judge) as well. We get to see some of the companyÂ’s weirdest creations every now and then, but rarely do we get the opportunity to drive the FCA Mopar concepts. ThatÂ’s what made this past Woodward Dream Cruise so special: We got to rip some of MoparÂ’s finest and most recent creations up and down Woodward Avenue. Everything from a 1971 Challenger restomod to the brand-new Easter Jeep Safari J6 concept was in attendance, so letÂ’s get right to it. Mopar Woodward View 6 Photos 1967 Plymouth Hellvedere This car is near the pinnacle of what you can do with off-the-shelf Mopar purchases. It was only a humble 1967 Plymouth Belvedere before Mopar dropped the 707-horsepower supercharged V8 from the Hellcat into the engine bay. Sound ridiculous? Yeah, it is. Other parts of it are new as well, including the disc brakes. Good call. However, Mopar didnÂ’t remove the classic car charm from the entire driving experience. The steering, for example, is surely as slow and inaccurate as it was back in 1967. That doesnÂ’t help matters when youÂ’re trying to put 707 horsepower to the pavement with less-than-ideal rear rubber. Floor it in damn near any gear of the Tremec six-speed, and the front end rises straight up as the rear kicks sideways with the force of many mules. There are no electronics such as traction control or stability control to step in and wrangle the car into submission. But hey, who wants them, anyway? The question remains: Should you buy a Hellcrate engine for your classic? If money were no object, the easy answer is yes. Have at it so long as you love smoky burnouts and excessive amounts of horsepower. Just make sure you know how to deal with that much power before you stick your right foot in it.   Dodge Challenger Shakedown View 15 Photos 2016 Dodge Shakedown Challenger Concept WeÂ’re going downhill in horsepower with this restomod, but the drivability and ease of driving goes way up. Dodge showed this “Shakedown” concept at SEMA awhile back, and as with most concept cars, getting a chance behind the wheel is a special opportunity.