2007 Chrysler Sebring Base Sedan 4-door 2.4l on 2040-cars

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Junkyard Gem: 2006 Chrysler Sebring Touring Convertible

Quick, what was the cheapest new convertible Americans could buy in 2006? If you guessed "Chrysler PT Cruiser" ($19,890 MSRP) you're right, but the Pontiac Solstice cost just 25 additional bucks. After that came the likes of the Miata, Mustang, New Beetle, and so forth, all priced below $25,000 in their most affordable ragtop versions that year. The Chrysler Sebring was the cheapest midsize convertible in 2006, with a price starting at just $26,115 (about $39,005 in 2022 dollars), edging out the Toyota Camry Solara SE by 825 bucks. Here's one of those roomy-yet-reasonably-priced Chrysler convertibles, now absolutely used up and residing in a Colorado self-service wrecking yard. Chrysler sold Sebrings from the 1995 through 2010 model years, in three generations. The convertible version appeared early on, starting in 1996; it started out on the same platform as the now-long-forgotten "Cloud Cars" (Chrysler Cirrus, Plymouth Breeze, Dodge Stratus), then moved in 2007 to a Mitsubishi/DaimlerChrysler-developed platform that went under everything from Outlanders to Avengers. That makes today's Junkyard Gem one of the newest American members of the Cloud Car family tree, though GAZ built Sebring-derived Volga Sibers in Russia for a few more years. By the time it got to this place, it had become a total hooptie. Rattle-can paint, duct-tape trim repair, the works. Just 16 years old, but it's done. The baling-wire repair to the torn convertible top shows ingenuity on the part of a former owner. Plywood appears to be keeping the roof from collapsing. Because so many Sebrings were invisible fleet cars, it's easy to forget that a convertible even existed. In fact, the Sebring was the best-selling new convertible in America in the middle 2000s. When the 24 Hours of Lemons race series first went to Sebring International Raceway in 2014, I used my vast powers as Chief Justice of the Lemons Supreme Court to get entry fees waived for Chrysler Sebring race cars. We got two Sebrings that year, both convertibles. The base Sebrings for 2006 got the 2.4-liter straight-four out of the just-discontinued Neon, while the Touring, GTC, and Limited trim levels got this 200-horsepower DOHC V6 (originally developed for the Chrysler LH cars) displacing 2.7 liters. Early U.S.-market Sebrings could be purchased with five-speed manual transmissions, but a four-speed automatic was mandatory by the time this car was built.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Samsung Galaxy Note 7 disaster endangers FCA's Magneti Marelli sale

Samsung's financial and public relations positions are going up faster than one of the company's Galaxy Note 7 smartphones, and that's bad news for Fiat Chrysler. FCA was in talks with the South Korean tech giant to sell all or a portion of Magneti Marelli, the enormous Italian parts supplier. The deal, estimated to be in the $3 billion range, was a big part of FCA CEO Sergio Marchionne's five-year plan to slash his company's ˆ5.5 billion ($6.07 billion at today's rates) debt. But Samsung's flaming phones may have stalled the deal, Automotive News reports. Samsung was hoping to acquire all or part of Magneti to gain access to its lighting, in-car entertainment, and telematics business, all in a bid to reduce its reliance on occasionally explosive consumer electronics, AN's sources report. This week alone, Samsung permanently ended production of the Note 7 and began recalling millions of devices, sending out flame-proof return boxes so owners can ship the device back in relative safety. The disaster has already caused Samsung to slash its third-quarter operating profit by $2.3 billion, and is leading the company to divert its attention away from big, blockbuster deals, people "who asked not to be identified because the negotiations are private" told AN. According to the same sources, the two sides haven't even agreed on a valuation for Magneti Marelli. Neither company was willing to comment on the potential sale. Related Video: News Source: Automotive News - sub. req.Image Credit: Andrew Zuis / AP Chrysler Fiat Technology Smartphone Sergio Marchionne FCA Samsung