2005 Chrysler Sebring Convertible Touring Automatic V6 on 2040-cars

Auto blog

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Sergio Marchionne, the man who saved Fiat and Chrysler, dies at 66

MILAN — Sergio Marchionne, one of the auto industry's most demanding and tenacious chief executives, who rescued Fiat and Chrysler, two of its most storied brand, has died after complications from recent surgery. He was 66. The gruff chief executive spent 14 years at the wheel of Fiat Chrysler, the group he built. He was replaced as boss last weekend after his condition worsened. In Italy, where his turnaround of Fiat earned him legendary status, he was treated like a rock star. The former philosophy student and accountant almost never wore a tie and preferred casual sweaters, half-joking that it saved him time on dressing. A heavy smoker until giving up the habit a year ago, he was known for working extraordinarily long hours before falling ill. He demanded others keep a similarly grueling schedule, earning him a reputation from friends and foes alike for being stubborn and arrogant. "I feel like I live in a tunnel. He is not just demanding; he wants all your life devoted to him," said one banker who worked with Marchionne on various deals in recent years. Some could not keep up with his round-the-clock approach. Another banker who worked with Marchionne said he would receive emails from him at all hours, even in the middle of the night. In his last public appearance on June 26, wearing his signature sweater, Marchionne appeared fatigued and out of breath as he presented a Jeep Wrangler to Italy's paramilitary police, the Carabinieri, at a ceremony in Rome. Days later, he went to Switzerland to undergo what Fiat Chrysler (FCA) described as a shoulder operation. FCA has not said what happened after he left the operating theater, but according to media reports in Italy, the surgery was for an invasive sarcoma he had known about for some time but had not revealed to his boss, FCA Chairman John Elkann. The reports say he underwent a risky surgery in Switzerland but developed a cerebral embolism on the operating table that left him in a coma. In an emergency board meeting at the weekend, FCA chose the head of its Jeep division, Mike Manley, as his successor. On Wednesday, Elkann announced that the longtime CEO had passed away, saying: "Sergio Marchionne, man and friend, is gone." Marchionne has done what many thought impossible, most notably his huge gamble just over a decade ago when he set in motion the marriage between the then-ailing Fiat with bankrupt U.S. rival Chrysler. It is now the world's seventh-largest carmaker and is debt-free.

Next Chrysler Town & Country will have foot-operated rear doors

Families are still months away from actually seeing the next-gen Chrysler Town & Country debut at the 2016 Detroit Auto Show, but details are continuing to trickle out about the upcoming minivan. Among several features rumored in the latest leak, the sliding doors and rear hatch are reportedly optional with foot activation, according to Automotive News. It should make loading the van easier for owners with their hands full. The T&C's powertrain sees some efficiency improvements, too. Under the hood, expect an upgraded version of the 3.6-liter Pentastar V6 and the already rumored nine-speed automatic, according to Automotive News. For the all-wheel-drive version of the minivan, an electric motor would provide the propulsion at the rear axle. Inside, all of the passengers can arrive with their devices fully charged thanks to USB ports for each of the three rows. Plus, for owners who need to make room to haul, the Stow 'N Go seating is now easier to use, too. Like the latest Honda Odyssey, fastidious buyers might even spec an optional vacuum. Earlier spy shots of the van indicate the switch to a rotary gearshift and upgraded infotainment, as well. Following the Detroit debut, the T&C goes into production in Windsor, Ontario, in late February 2016, Automotive News reports. The plug-in hybrid version would come towards the end of the year possibly capable of 75 mpge.