2004 Chrysler Sebring on 2040-cars

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Mopar opening Custom Shop at Cobo

While other automakers have been streamlining their brand portfolio, the Chrysler Group has shown no such signs. It's got the Dodge, Chrysler and Jeep brands, plus Fiat, and it recently broke out its SRT and Ram nameplates into their own brands. And you can bet each will have its own presence at the Detroit Auto Show this year. But don't forget Mopar. The company's performance parts division is getting its own display at Cobo this year, and it'll be the largest in the brand's history.
The Mopar Custom Shop is poised to take up 5,500 square-feet of Cobo floor space, further expanding on last year's Mopar Garage. If the image above offers any indication, the show stand will include a Dodge Challenger, SRT Viper, Fiat 500L, Jeep Wrangler, Jeep Cherokee, Ram 3500 and what looks like (but isn't identified in the press release below as) a Chrysler 200 (which may be replaced by a 2014 model), all augmented with Mopar parts and accessories.
Visitors will also be able to use pre-programmed iPads to configure Chrysler Group vehicles with a wide range of accessories - a portfolio that grows by 1,500 new parts every year and tops over 100 add-ons for every new vehicle Chrysler launches.

5 reasons why GM is cutting jobs, closing plants in a healthy economy

DETROIT — Even though unemployment is low, the economy is growing and U.S. auto sales are near historic highs, General Motors is cutting thousands of jobs in a major restructuring aimed at generating cash to spend on innovation. It's the new reality for automakers that are faced with the present cost of designing gas-powered cars and trucks that appeal to buyers now while at the same time preparing for a future world of electric and autonomous vehicles. GM announced Monday that it will cut as many as 14,000 workers in North America and put five plants up for possible closure as it abandons many of its car models and restructures to focus more on autonomous and electric vehicles. The reductions could amount to as much as 8 percent of GM's global workforce of 180,000 employees. The cuts mark GM's first major downsizing since shedding thousands of jobs in the Great Recession. The company also said it will stop operating two additional factories outside North America by the end of next year. The move to make GM get leaner before the next downturn likely will be followed by Ford Motor Co., which also has struggled to keep one foot in the present and another in an ambiguous future of new mobility. Ford has been slower to react, but says it will lay off an unspecified number of white-collar workers as it exits much of the car market in favor of trucks and SUVs, some of them powered by batteries. Here's a rundown of the reasons behind the cuts: Coding, not combustion CEO Mary Barra said as cars and trucks become more complex, GM will need more computer coders but fewer engineers who work on internal combustion engines. "The vehicle has become much more software-oriented" with millions of lines of code, she said. "We still need many technical resources in the company." Shedding sedans The restructuring also reflects changing North American auto markets as manufacturers continue to shift away from cars toward SUVs and trucks. In October, almost 65 percent of new vehicles sold in the U.S. were trucks or SUVs. That figure was about 50 percent cars just five years ago. GM is shedding cars largely because it doesn't make money on them, Citi analyst Itay Michaeli wrote in a note to investors. "We estimate sedans operate at a significant loss, hence the need for classic restructuring," he wrote. The reduction includes about 8,000 white-collar employees, or 15 percent of GM's North American white-collar workforce. Some will take buyouts while others will be laid off.

2017 Chrysler Pacifica First Drive

I know this is supposed to be a shameful secret, but I like minivans. I like the way the kids can enter and exit easily with the sliding doors. I like the comfortable ride they provide on road trips. I like the way I can reconfigure the interior seats to haul groceries, furniture, and kids. For decades, the minivan has been maimed by its uncoolness. Sales of the family movers have tapered to about 500,000 units per year while American families have shifted their allegiance to crossovers and SUVs. But America loves a redemption story, and I believe the minivan can be redeemed. Chrysler does too. At a time when the company is shedding vehicles from its lineup – so long, Chrysler 200 and Dodge Dart – its executives aren't paying any attention to whatever conventional wisdom suggests the minivan segment has foundered and reached its end. Instead, Chrysler just spent $2 billion to overhaul the architecture for its minivan. Enter the 2017 Pacifica, an all-new vehicle that immediately replaces the Town & Country and eventually will replace the Dodge Grand Caravan. It couldn't have come at a better time. Consumer Reports recently named the outgoing Town & Country one of its "Ten Worst Picks" among 2016 vehicles, an eyesore for the company that pioneered the minivan segment. Enticed by a slew of standard features and heavy incentives, I happen to own one of those disparaged Town & Country vans. Other than a transmission that always seems to be searching for the right gear, I've got no substantial complaints about the car. While it'd be a reach to say that any minivan is attractive, the new design makes the Pacifica the best of the bunch. But my ownership experience made me curious about how the new Pacifica would fare, whether Chrysler's billions were invested well and mostly, whether the Pacifica would truly feel like an all-new vehicle or whether it had merely been incrementally advanced. Navigating the roads in the rolling hills of Southern California last week, it didn't take long to find out. A revised 3.6-liter Pentastar V6 engine delivered 287 horsepower and 262 pound-feet of torque, making the climbs up California's hills effortless. Likewise, the new nine-speed automatic transmission never strained or felt clunky, like it has in other recent products like our long-term Jeep Cherokee. The harmonious combination of the upgraded engine and transmission felt like the single-biggest differentiator between the old and new minivans.