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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

Junkyard Gem: 1983 Chrysler LeBaron Mark Cross Town & Country Convertible

When Lee Iacocca took the helm at the Chrysler Corporation in 1978, the company appeared to be doomed. The company's only modern front-wheel-drive cars either came from Japan or had been developed from Chrysler Europe's Simca operation, inflation was raging, and Middle Eastern conflict a year later sent fuel prices skyrocketing for the second time in the decade. Iacocca secured government loans to keep the company afloat until vehicles based on a brand-new front-drive platform could reach showrooms. Those were the K-Cars, debuting in the 1981 model year, and they saved Chrysler. The LeBaron was the ritziest of the early Ks, and today's Junkyard Gem is an example of the most prestigious LeBaron of 1983, found in a Colorado car graveyard last summer. The cheapest possible 1983 K-Cars were the two-door Plymouth Reliant and Dodge Aries, priced at $6,577 (about $19,959 in 2023 dollars). The 1983 LeBaron Mark Cross Town & Country convertible had an MSRP of way more than twice as much: $15,595, which comes to around $47,327 today. The LeBaron name came from a coachbuilder that Chrysler eventually devoured, and it was applied to the most glamorous Imperial models for decades. The LeBaron didn't become a model name in its own right until the 1977 model year, when a thick coat of bling was slathered onto the midsize Dodge Diplomat. That generation of Chrysler LeBaron stayed in production through the 1981 model year. The Town & Country name goes way back in Chrysler history, too. The very first Town & Country was a woodie wagon—with real wood— that first appeared as a 1941 model. Over the decades that followed, the T&C name was applied to sedans, coupes, wagons and convertibles, some with wood (or "wood") trim and some without, with only wagons getting that designation from 1969 through 1982. Beginning in 1990, the Chrysler Town & Country name went on minivans, and that's where it remained through 2016. The paneling on this car is plastic, but it was more convincing (when new) than most of the fake wood found on Detroit cars of the era. Convertibles made a big comeback for American car companies during the early 1980s, after much wailing and gnashing of teeth over "the last convertible" 1976 Cadillac Eldorado (it wasn't the last convertible you could buy new here, even at the time). The LeBaron convertible went on sale for the 1982 model year, and new drop-top LeBarons remained available all the way through 1995.

Ward's releases 10 Best Interiors list for 2014

While we're still a ways off from the automotive awards season proper, where things like North American Car and Truck of the Year, Motor Trend's Car of the Year and Car and Driver's Ten Best are named, that doesn't mean there aren't trophies being handed out to deserving automakers. Ward's 10 Best Interiors being one of them.
As the name might imply, the magazine focuses on the very best interior treatments in the US market. Whereas some awards purposely exclude extreme, high-dollar offerings, Ward's considers them - the only requirement is that a vehicle has a "new or significantly redesigned interior."
Ward's offered up the list of winners in simple, alphabetical order, and it only seems fair to do the same: