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Stellantis dealers plead that letting Chrysler die is not an option

Executives and dealers have recently cautioned that a dark cloud looms over Chrysler's horizon, and figuring out why doesn't require an MBA from Stanford. And yet, Stellantis dealers say bright days could be ahead, if only the company reinvigorates the Detroit-based brand with long-awaited and much-needed new products. "This whole thing started with Chrysler. I don't want to get emotional about a brand, that's not the case. But, I don't want to see a brand like that left at the sideline and just thrown out to pasture," said David Kelleher, the head of the Stellantis National Dealer Council, in an interview with industry trade journal Automotive News. Kelleher added he would feel "violated" if the 96-year-old carmaker shut down. Keeping it around is relatively easy, but transforming it into a thriving business is far more difficult. Years of underinvestment have crippled the brand. It's almost exclusively dependent on North America, where it sells two models: the 300 and the Pacifica/Voyager duo. Sales in the United States totaled 110,464 units in 2020, down from 126,971 in 2019. To add perspective, Ram, Jeep, and Dodge sold 624,642, 795,313 and 267,328 units, respectively, in 2020.  While enthusiasts and analysts understandably worried Chrysler would die under Stellantis, Kelleher opined that the merger between Fiat Chrysler Automobiles (FCA) and PSA Group can make the brand stronger. Products and technology from the French side of the partnership can be leveraged to help Chrysler expand its range and increase its sales while keeping development costs in check, he said. He stopped short of revealing which vehicles he has in mind, but his comments are interesting because PSA's lineup is almost entirely made of up small, European-flavored cars that are diametrically opposed to the models Chrysler's reputation is built on.  Hatchbacks are dropping like flies in the American market, so putting a Chrysler badge on, say, a Peugeot 208 and bringing it to America is out of the question. Wagons are unpopular, too, which leaves crossovers and SUVs. Oddly, the Chrysler brand is not represented in one of the most popular market segments in the United States. PSA doesn't dabble in burly SUVs, like the Jeep Grand Cherokee, but it does small crossovers reasonably well. Could Chrysler move into the space occupied by the Toyota C-HR and the Hyundai Kona, among others?

2020 Chrysler Voyager priced at $28,480

CarsDirect got eyes on early order guides for the 2020 Chrysler Voyager, revealing the minivan's MSRP in base L trim as $26,985 before a $1,495 destination charge, for a total of $28,480. The only other trim available to the public, the Voyager LX, rings up at $31,290. That means that not only will the Voyager L and LX replace the Pacifica L and LX trims, the Voyager will start out $250 cheaper than the 2019 Pacifica models before incentives. The Voyager LXi, reserved for fleet customers, charges $34,490, which is $500 less than the Pacifica Touring trim. The figures make the Voyager L $215 less expensive than the Kia Sedona, $3,205 less than the Honda Odyssey, and $4,430 less than the Toyota Sienna. The closest price competitor sits on the other side of the dealership, that being the Dodge Grand Caravan SE priced just $65 above the Voyager L. With Chrysler becoming the people-mover brand, many expect the Voyager to replace the hoary Grand Caravan, so buyers shouldn't need to suffer analysis paralysis for too long. We still aren't sure why Chrysler needed to create a new model to replace trim levels, but perhaps it was to break buyer perception that the Grand Caravan was the first and last stop for an inexpensive minivan. Transaction prices are so high on Pacificas — and frankly, the Pacifica looks so nice — that casual shoppers might have thought why bother investigating the Chrysler. Chrysler worked to keep things financially frugal on the Voyager by omitting splashier options from the menu. Infotainment begins and ends with the seven-inch Uconnect touchscreen, the larger 8.4-inch screen forbidden. Driver assistance tech will be limited to the cost-extra rear park assist, blind-spot monitoring, and rear cross traffic detection; items like adaptive cruise control and autonomous braking aren't offered. And only the fleet model gets ritzy treats like leatherette seats, second-row Stow 'n Go chairs, and remote start. The LX only goes so far as second-row quad seats and in-floor storage bins. Yet with the same sheetmetal and the same 287-horsepower Pentastar V6 and nine-speed transmission under the hood, only the black door handles and badging will give Voyager owners away, and they can always buy one in black to help the illusion along.

Dongfeng and PSA extend Chinese joint venture

BEIJING/PARIS — China's Dongfeng and Peugeot maker PSA are extending their business cooperation, despite the Chinese company reducing its stake in PSA to help smooth the French carmaker's merger with Fiat Chrysler Automobiles (FCA). Dongfeng said on Thursday it had agreed with PSA to extend the duration of their joint venture Dongfeng Peugeot Citroen Automobiles (DPCA). Under the deal, the venture could get the rights to PSA's new brands in China and will benefit from new technologies and intellectual properties, the Chinese company said. PSA was not immediately available for comment. The announcement comes a day after the companies said Dongfeng would reduce its 12.2% stake in PSA by selling 30.7 million shares to the French company. Analysts said the move could smooth U.S. regulatory approval for PSA's roughly $50 billion (GBP38.97 billion) merger with Italian-American carmaker FCA. The sale of Dongfeng's shares in PSA, worth around 680 million euros ($757 million), will leave the Chinese group holding around 4.5% of the merged PSA-FCA, which is set to become the world's fourth-biggest carmaker by sales volumes. "As the cooperation between Dongfeng and PSA deepens, we expect the joint venture to continue making good progress in China," a Dongfeng representative said. On a conference call, Dongfeng said DPCA would have exclusive rights to PSA's Opel cars should the partners agree to bring the brand to China, and enjoy lower prices on car parts imported from PSA. Earlier this year, a document seen by Reuters showed Dongfeng and PSA plan to cut jobs at Wuhan-based DPCA and reduce its number of car plants to try to make the venture more profitable. Chrysler Dodge Fiat Jeep RAM Citroen Peugeot China FCA PSA Dongfeng