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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

The Grand Caravan, at least the name, isn't dead yet in Canada

Last week we got Stellantis. This week, we’re learning that the Grand Caravan name isnÂ’t actually dead. ItÂ’s just moved to Canada. Allow us to explain. The Dodge Grand Caravan is well and truly gone. However, FCA has decided the name is too good not to use. Therefore, FCA Canada just announced that Canadians will get the Chrysler Grand Caravan for the 2021 model year. One look at the photos will tell you most everything you need to know about the van. ItÂ’s a rebadged Chrysler Voyager, which itself is a budget Chrysler Pacifica by a different name. Basically, the U.S. gets the Voyager, and Canada gets the Grand Caravan. “WeÂ’re incredibly proud to maintain the ‘Grand CaravanÂ’ nameplate exclusively in the Canadian marketplace,” said David Buckingham, President and CEO, FCA Canada. “Particularly here in Canada, that name has become synonymous with affordable, safe and innovative family transportation that the 2021 Chrysler Grand Caravan builds upon.” Now that the Voyager and Caravan are the same again, the next logical step would be to bring back Plymouth, right? Rebadged Plymouth Hellcats wouldnÂ’t bother us. Just Â… you know, an idea. Canadian customers will have the choice of two trims for the Grand Caravan: Base and SXT. Similar to the U.S., upper trim levels of the van will be called Pacifica. The two will be sold alongside each other at Chrysler dealerships. Photos of the Pacifica with the Grand Caravan badge already have us a little weirded out, but now youÂ’ll know whatÂ’s going on during your next trip up north when you see a Chrysler Grand Caravan roll by. Related video:

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.