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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2018 Chrysler Pacifica Hybrid long-term wrap-up | We're really gonna miss this one

Last year, we had the opportunity to live the (mini) van life for a year, with a loan from Chrysler. Even better, ours was going to be a plug-in hybrid. We took delivery of an Ocean Blue 2018 Chrysler Pacifica Hybrid Limited late last summer, and it quickly became more than a simple mode of transportation. The plug-in Pacifica was a much-beloved member of the Autoblog family, so much so that one editor considered buying it at the end of our loan. The end of that loan has, indeed, come, but not before this thing ferried editors, video producers and their families, friends, dogs and a whole lot of their belongings over a considerable portion of the country. It spent a lot of time in the wild woods of Northern Michigan, took a road trip through the Northeast and a vacation to Florida. It braved the cold in Buffalo, New York, on Nokian winter tires. The heated steering wheel didn’t quite keep us warm, but we didnÂ’t mind so much, with this quiet vanÂ’s peaceful manner. We didnÂ’t drive this Pacifica Hybrid out West, but West Coast Editor James Riswick got one in Oregon to find out what it was like, and we told Big Blue all about it. We worried a bit when she went in for a recall, and were proud of how the Pacifica stood up to a rival. In all, we put close to 26,000 miles on the Pacifica Hybrid — roughly 9,000 of which were under electric power alone — before reluctantly giving it back. WeÂ’re not sure where she ended up, but thereÂ’s a good chance that giant interior still carries a part of us with it, whether itÂ’s a stray dog hair under a carpet mat, a Cheerio wedged in a seat cushion or a fingerprint on some tucked-away surface. We loved that damn minivan. Let us tell you why, one last time. Senior Editor, Green, John Beltz Snyder: The Pacifica Hybrid made countless trips with me between my home in Ann Arbor and our office in Birmingham, with a fair share of 500-mile round trips to our cottage Up North. Whenever I had it, my son — who grew from a large toddler to a large pre-schooler over the course of our loan — wanted to sit inside. Sometimes, he wanted to go for quiet laps around the driveway. Others, heÂ’d want to play the letter game on the rear-seat entertainment system, or play with the power doors. HeÂ’d pretend it was an airplane taking us to Dublin again, or a spaceship he could show off to the babysitter. It was a safe, comfortable space for him, and for me.

Autoblog Minute: New Civic, FCA UAW Agreement, Frankfurt

FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. FCA reached a tentative labor agreement with UAW leadership. The major focus of the new deal reportedly includes: the eventual elimination of the two-tier pay scale [00:00:30] and pooling worker health care. Now that a leadership agreement is in place, the deal will be sent to FCA's rank-and-file. FCA has about 36,000 hourly employees. We got a first look at the interior and exterior of the 10th-generation Civic. Honda expects the new sedan to dominate the C-segment when it hits dealerships later this fall. Civic coupe, five-door hatchback, Si and Type R will all come later. The 2015 Frankfurt Motor Show is in the books and there was a lot of news to get excited about. [00:01:00] Porsche introduced a fully electric concept car in the Mission E. If they make this car, Porsche could give Tesla nightmares. We also saw SUVs from Jaguar and Bentley. There were two beautiful Italian convertibles from Ferrari and Lamborghini. Meanwhile, Mercedes introduced a concept of their own in the IAA - a vehicle that experiments with adaptable aerodynamics. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus we'll have some added insight on General Motors' deal to [00:01:30] avoid federal prosecution. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Frankfurt Motor Show Bentley Chrysler Ferrari Honda Jaguar Lamborghini Mercedes-Benz Porsche Rolls-Royce Tesla Convertible SUV Concept Cars Electric Supercars Autoblog Minute Videos Original Video porsche mission e concept