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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Weekly Recap: Lincoln Continental serves up the style, Cadillac CT6 delivers the substance in New York

Lincoln and Cadillac grabbed the spotlight this week at the New York Auto Show in a dramatic fashion that evoked the brands' glory days. America's two luxury carmakers went toe-to-toe with their glittering reveals and plans for ambitious expansion. Both were selling their technology, style and the promise of a better future. Cadillac vs. Lincoln. At the Javits Center, 2015 seemed a lot like 1956. Neither company was interested in drawing comparisons with the other, which is fair, and accurate. They're in vastly different places in terms of sales and the pace of their turnarounds, but they hope to reach the same eventual destination at the pinnacle of the luxury-car world. Lincoln used the element of surprise to great effect with the Continental concept. A production version is still at least a year away, and the company was vague on details. Officially, we don't even know if it is front- or rear-wheel drive, though speculation abounds. Who cares? The seats can be adjusted 30 ways! The Continental also showed off a bold chrome grille that will be the new face of Lincoln. The blue bomber also rolled on blinged-out 21-inch polished aluminum wheels, used a 3.0-liter EcoBoost engine and had huge LED head lights with "laser-assisted" high beams. All of this resulted in almost blinding attention. The concept drew rave reviews, stirred controversy with Bentley designers who argued Lincoln ripped them off, and most importantly, pointed a way forward for the newly determined brand that hopes to compete with Mercedes, BMW, Audi, Cadillac and Lexus. View 32 Photos Meanwhile, Cadillac showed the CT6, a finished product that will top its range and is loaded with the best and latest technologies General Motors has at its disposal. With production starting late this year, Cadillac had more specifics at the ready. Engines? Cadillac has a couple V6s and a turbo four for sure. It's working on a hybrid, and has considered a V-Series variant. It's based on a new rear-wheel-drive, aluminum-intensive chassis called Omega, features an advanced collision-mitigation system with automatic braking and has a cabin that's laden with "leathers, exotic woods and carbon fiber." It will be assembled at GM's Detroit-Hamtramck factory and goes on sale next year. At this point, Cadillac is more than willing to talk about every except for the price. The devil was not in the details for Cadillac, as evidenced by the CT6. But it wasn't for Lincoln either.

Junkyard Gem: 1988 Chrysler LeBaron Turbo Sedan

Lee Iacocca's K-Cars saved Chrysler from certain oblivion in the aftermath of the 1979 federal bailout, but most of the members of the many-branched K Family Tree were really built on modified K platforms. The only genuine, 100%-K machines sold in the United States were the Dodge Aries/400/600, Plymouth Reliant, and Chrysler LeBaron; today's Colorado-found Junkyard Gem is a rare example of the very last year of the K-based LeBaron. Chrysler kept selling LeBaron coupes and convertibles here all the way through 1995, and those cars could trace their platform ancestry back to the original 1982 LeBarons that saved Chrysler… but for the real K-ness in a LeBaron sedan you must get one sold during the 1982-1988 period. This one has suffered some nasty paint damage over the decades, but its padded landau roof still looks pretty good at age 33. The base engine in the '88 LeBaron was a 93-horsepower 2.2, but this car has the optional turbocharged version with an impressive 146 horses. The cost for this engine? $700 list, or about $1,600 in 2021 dollars. The 1988 LeBaron coupes and convertibles got a five-speed manual as standard equipment, while the LeBaron sedan got a three-speed automatic at no extra cost. It appears that you couldn't get a manual transmission from the factory in this car. The "Traveler" trip computer was also standard equipment on the LeBaron sedan in 1988. As was this AM/FM radio. However, air conditioning cost $807 extra, or about $1,850 today. Other than the ravaged paint, this car still seems to be in reasonably nice condition (yes, Corinthian Leather was an option). Not many are interested in rescuing an old K-Car these days, sadly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ricardo-approved! Featured Gallery Junked 1988 Chrysler LeBaron Sedan View 26 Photos Chrysler Automotive History Sedan Chrysler K-car Chrysler LeBaron Junkyard Gems