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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Is your new-car warranty good at the race track?

We've all heard the horror stories. Your buddy knows a girl that was dating a guy whose best friend's brother once broke his brand-new, recently purchased performance car while making runs at a drag strip or laps at a track day, and the manufacturer wouldn't cover the repair under warranty. True story? Urban legend? Complete crap? Yes, no, maybe. One thing's for sure: Automotive warranties have always come with caveats. In 1908, an ad in the Trenton Evening Times clearly stated: "All Ford Cars Guaranteed for One Year." Although it changed over time, by 1925 the Ford New Car Guarantee only covered 90 days on material and 30 days on labor, and it clearly stated that that there was "No guarantee whatever on Fan Belts, Glass, Bulbs, Wiring, Transmission, Bands, Hose Connections, Commutator Shells, Rollers, Spark Plugs or Gaskets." Whether or not Ol' Henry would pay to fix your Model T if you broke it shaving a tenth off your lap time at the local board track seems to be lost to history. We're guessing no. But what about today? Do new-car warranties in 2017 cover cars when they are driven on race tracks? We researched the warranties of 14 auto brands to find out, and the answer is yes, no, maybe, depending on the brand, in some cases the model, and whether or not your car is modified from stock. Acura has been out of the high-performance car game for a number of years, but jumps back into the party in 2017 with its hybrid-powered $173,000 NSX supercar. And Acura's warranty, as well as Honda's, clearly states that it does not cover "the use of the vehicle in competition or racing events." View 33 Photos So we asked Sage Marie, Senior Manager of Public Relations for Honda and Acura. "If the car is stock, the warranty covers it on a track just as it does on the street. No question," he told us. "However, if the car is modified, say with slick tires or other components that would put higher stresses on the vehicle's parts and systems, then we would have to investigate the circumstances further." Marie went on to say the same would be true for any Acura model or Honda vehicle, including the new 2017 Honda Civic Si. This became a common theme. Chevrolet actually started this practice with the fifth-generation Camaro on the high-performance ZL1 and Z/28 models.

2018 Chrysler Pacifica Hybrid Long-Term Update | Serenity now!

If you're an Autoblog regular, you probably know that I'm a person who loves all things automotive that make loud noises, handle like go-karts, and generally send my heart rate through the roof. I mean, I keep advocating for carmakers to add a performance version to just about every model lineup. But I've been developing an appreciation for vehicles that simply make life easier and let you decompress, such as our long-term 2018 Chrysler Pacifica Hybrid. I haven't always felt that way. Early in its stay, I frequently avoided taking the Pacifica if I could, mainly because I was turned off by the numb steering and roly-poly nature. Yes, it's a minivan, but I couldn't stop thinking about the Honda Odyssey that came through, which I discovered to be surprisingly nimble. It also packed the sweet sounding V6 in our Honda Ridgeline that I've previously raved about. But then other Pacifica strong suits started to come through. The hybrid powertrain may not be exhilarating, but it's wonderfully quiet. That's to be expected when it's primarily running on the electric motor, but when its V6 engine kicks on, the noise is well-muffled. Road and wind noise is nearly non-existent, too, so whether you're tooling around town or cruising on the highway, nothing is interrupting your tunes, podcasts, talk radio or simple silence. The interior is a lovely place to be, too. Enormous windows, a panoramic sunroof and low sills make this one of the airiest cabins I've been in. And the light color of the upholstery and plastics amplifies the open feeling. After a long, cold Michigan winter, this rolling sunroom is welcome. It also provides superb visibility, making the Pacifica a breeze to maneuver. It's really easy to get inside, too; it has most of the height of a crossover, which takes care of not having to bend down, but it has a much lower floor, so you also don't have to climb up to get in. To cap things off, the Pacifica's ride is excellent. While there's more body roll than I'd like, it glides right across nasty bumps and potholes. And it does so without the heaving and pounding of heavy crossovers and SUVs. It feels more like a luxury sedan. Basically, the Pacifica is ideal for transporting you through life with a minimum of fuss. And so anytime I've had a long stressful day, I'll be looking for the keys to ours.