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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Stellantis aims to eliminate separate inverter, charger to improve EV efficiency

Stellantis has announced that, in collaboration with French battery company Saft and French National Center for Scientific Research, has made significant progress in eliminating two major components of an electric vehicle powertrain: the on-board charger and the power inverter for the motor. The company claims that doing this will allow for better space use in vehicles, as well as improvements in efficiency, cost and reliability of components. As a quick primer, also explained in the below video, the on-board charger and power inverter are sort of translators to get the right current to different parts of the electric powertrain. The on-board charger takes AC power from the grid and converts it to DC to charge the batteries. Then when power goes from the batteries to the electric motor, the power inverter converts that DC power back to AC. These components aren't exactly small. Frequently you'll find them packaged somewhere under the hood. What Stellantis and its cohorts have developed, and have been using on a test vehicle since last summer, are small power inverter boards that can be mounted very closely to the battery packs. They can handle both conversion needs, for charging and discharging, instead of needing two separate devices. The most obvious perk to this is that you can do away with those traditional components and free up more space, either for making smaller vehicles without losing interior volume, or adding space to a vehicle that wouldn't have had it otherwise. There's the additional benefit of reduced weight, something that EVs struggle with. Stellantis also claims improvements in efficiency, reliability, and cost, however, it didn't go into detail as to how this setup would do that exactly. We'll try to get in touch with representatives from Stellantis in order to get more information. We're still a ways out from seeing this technology in production Stellantis vehicles. The company said it aims to apply it to vehicles by the end of the decade. Saft is also looking at using it on stationary battery systems as well. So maybe we'll see it on a 2029 Ram 1500 REV, but for now, we'll be living with traditional chargers and inverters. Related Video: Green Alfa Romeo Chrysler Dodge Fiat RAM Technology Electric

2020 Chrysler Pacifica Review & Buying Guide | A marvelous minivan

The 2020 Chrysler Pacifica is one of our favorite minivans, and the plug-in hybrid version, the Pacifica Hybrid, is even better. Roomy, comfortable and — dare we say — stylish, itÂ’s good enough to at least garner consideration from folks who would otherwise not be caught dead driving a minivan. It also offers a ton of standard and optional features to make life better for the driver up front all the way back to the kids seated in the comfy third row. While the well-mannered and techy Honda Odyssey is also worth cross shopping, we think the Pacifica is practical and enjoyable enough that weÂ’d even choose it over a lot of three-row crossovers. What's new for 2020? For the 2020 model year, Chrysler drops the L and LX trims, replacing them with a budget minivan that bears its own nameplate — the Chrysler Voyager — and starts at $28,480. That means the cheapest Pacifica you can get is the Limited trim, starting at $35,240. There are also a few extra features added here and there to the various trim levels, but nothing major apart from the flashy Red S Appearance Package available on the Limited versions of both the Pacifica and Pacifica Hybrid. This gets red and black Nappa leather upholstery, grey contrast stitching and piping, some red S emblems inside and out black 20-inch alloy wheels (18-inch on the Hybrid), Harman Kardon sound system and an advanced safety package. There are more significant changes in store of the Pacifica later this year when the 2021 model arrives, including some design tweaks and the addition of available all-wheel drive. What's the Pacifica interior and in-car technology like? The Pacifica interior is a lovely place to spend time. Up front, thereÂ’s plenty of room to stretch out, and lots of places to stash items within easy reach. WeÂ’re big fans of the huge cupholders, which are capacious enough to house two 32-ounce Nalgene water bottles side by side. The materials are nice, with good attention to detail. We were quite fond of the perforated leather seats, smooth leather steering wheel and attractive stitching in our long-term Pacifica Hybrid tester. As for tech, thereÂ’s plenty, and itÂ’s good. We like the big multimedia touchscreen in the center stack, and find this iteration of ChryslerÂ’s Uconnect multimedia system to be intuitive and responsive. The Pacifica offers a number of helpful driver aids, including adaptive cruise control and plenty of parking cameras.