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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

Woman throws coffee at man over handicapped parking spot

A Toronto area busybody started a decidedly un-Canadian altercation over a woman illegally parking in a handicapped parking spot this week. He now regrets his decision to film it. On March 21, Ryan Favro confronted a young woman outside the Tim Hortons in Toronto as she approached her jeep with two cups of iced coffee. The situation quickly escalated, and ended with the woman hurling obscenities and both of her coffees at Favro before driving off. Favro quickly uploaded his video to Facebook where it quickly became viral, garnering more than a million views and spreading as far as New Zealand. Toronto Police caught wind of the video, which clearly shows the woman's face and the license plates of her Jeep, and issued her a warning. "We've cautioned her for assault and parking in a disabled spot, which is really what we can do under the circumstances," said Toronto Police spokesman Mark Pugash. Favro changed his mind about the public shaming by mid-week and, in a futile attempt to put the genie back in the bottle, he removed the video from his Facebook page. "I don't want to grind this woman into the ground," he said. "There has to be a way for her to recover." His attempt to walk back his video and make the situation go away have not been particularly successful, however. Although he took the original video down, it has been copied and posted so often by now that it has become impossible to completely erase it. His attempts to do so, and his post about it on Facebook, have received some mixed feedback. "If the guy was feeling remorse for publishing it [the video], perhaps he should not have posted it online and just go to police," said Facebook user Laura Dixon. Repeated requests by the Toronto Star to interview Favro have gone unanswered News Source: TheStar.com Chrysler Jeep SUV Off-Road Vehicles Videos parking toronto coffee parking lot handicapped parking