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Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

Last call for Chrysler 300C, Dodge Charger, Challenger: Get your orders in by July 31

We’ve known for a while that the Dodge Challenger and Charger, along with the Chrysler 300C, were going away, and we now have a production end date for the long-running trio of big cars. Earlier this week, we learned that the order books for all three will close at the end of July, ahead of closing production at the end of the year. The 300C has been around since the 2005 model year and has been on sale relatively unchanged since 2011. Chrysler has updated the powertrain choices and technology over the years, but the car we see on sale today is nearly identical to the car we first saw when President George W. Bush was in office. Though it shares a platform and some underlying engineering with the Dodge Charger and Challenger, Chrysler hasnÂ’t gone to the lengths that Dodge did to give the 300C a proper sendoff. Dodge pulled out all the stops with its large cars, offering a series of “Last Call” models highlighting the carsÂ’ power and history. That said, Chrysler did release a limited-production 300C for 2023 that offers a 6.4-liter Hemi V8. ItÂ’s held to 2,000 units and doesnÂ’t have the swagger that DodgeÂ’s cars bring, but there are a few reasons to be excited about the final 300C. With 485 horsepower and 475 pounds of torque on tap, the car can reach 60 from a standstill in 4.3 seconds and run the quarter mile in 12.4 seconds. Those are serious numbers for any car, let alone one that feels like a Barcalounger on wheels. Other upgrades for the final 300C include a 3.09 limited-slip differential, an active exhaust system, and active suspension. If the 300C speaks to you in a way that other rolling sofas donÂ’t, itÂ’s likely too late to grab a limited-production car, but Chrysler is offering the standard 300 — for now.

Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.