2022 Chrysler Pacifica Touring L on 2040-cars

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Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.

SpeedKore's 'Baba Yaga' Chrylser Pacifica will eat kids, not shuttle them

In American movies, the Baba Yaga wears a tailored tactical suit, carries an HK P30L as his primary, drives a 1969 Mustang Mach1, and answers to the name of John Wick. In Slavic folklore, the original Baba Yaga wears less exclusive garb, carries a mortar and pestle, and lives in a cottage that stands on and walks around the forest on chicken legs. The latter version would probably trade in her cottage for SpeedKore's conceptual creation named in her honor, a Chrysler Pacifica with a Demon engine. Working with virtual artist Abimelec Arellano at Abimelec Design, the Wisconsin-based tuners drew up a minivan that could put fear into any children unfortunate enough to anger the mother behind the wheel. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This isn't just about a witch, either. It's a witch with a side of demon plus an extra side of demon. The Hellcat powertrain reaches 1,025 horsepower in the limited-edition Dodge Challenger SRT Demon 170. That wasn't enough. The caption notes, "The 6.2L V-8 has been treated to what we're calling the 'Lilith Package.' Named for the primordial mother of demons, the Lilith Package brings the supercharged Hemi to a proper 1,514 horsepower and channels it through an 8-speed ZF transmission before the Michelin wrapped SRT wheels deliver power to the pavement." Visual treats include a hood scoop, remade grille, and larger intakes for better breathing, fender flares, tinted taillights, central-exit dual exhaust, and the appropriate badging. A sleeper this is not.  A regular Chrysler Pacifica weighs about 4,530 pounds and makes, at most, 296 horsepower when given hybrid help. SpeedKore's version not only multiplies that figure by more than five, the aerospace-grade carbon fiber body panels that are a shop specialty are claimed to drop 1,000 pounds. They'll do a fine execution of the mission statement, which we're told is "setting lap records, roasting tires, and putting a pep in your step." Anyone who hasn't been too scrambled to step out of the van at its destination, at least. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

FCA may sell off Magneti Marelli

FCA is reportedly just days away from filing the official prospectus for the Ferrari initial public offering, and it could put the Italian sportscar maker's value at $11 billion. Although, Sergio Marchionne always seems to have another iron in the fire, and his next big deal could shed the automotive giant's Magneti Marelli parts business to the tune of $3.3 billion. According to Reuters citing anonymous insider sources, at least two private equity firms are considering joint submitting bids with firms already in the industry. This deal has reportedly been in the works for at least the last few weeks. According to Reuters, FCA already rejected a roughly $2.7-billion offer in June. Marchionne apparently wants at least the equivalent of $3.3 billion for the company. Publicly, FCA isn't talking, though. Company spokesperson Gualberto Ranieri told Reuters and reiterated to Autoblog simply that Magneti Marelli wasn't for sale. However, a move to get rid of the parts company has been discussed in the past. In 2013, the business was rumored to be part of a purported arrangement to sell Alfa Romeo to Audi. While there's no final decision yet, according to Reuters, if the Magneti Marelli sale does move forward the decision would likely come sometime after the Ferrari IPO. The company would likely be split up among the various divisions. "Everyone will take a fair share of it," one of the anonymous sources to Reuters. News Source: ReutersImage Credit: Jeff Kowalsky / Bloomberg via Getty Images Earnings/Financials Chrysler Fiat Sergio Marchionne FCA fca us magneti marelli