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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Chrysler Pacifica reportedly getting updated design and eAWD system for 2021

Chrysler is preparing to give the Pacifica and Voyager minivans a comprehensive mid-cycle update, according to a new report. Both models are scheduled to make their debut in early 2020. The Pacifica currently shares styling cues with the 200, a sedan discontinued after the 2017 model year. The team of stylists tasked with updating it returned from the design well inspired by the third-generation Town & Country released for the 1996 model year, and the 300, the firm's only sedan. Mopar Insiders described a sportier look characterized by a bigger grille, and sharper-looking headlights with LED accents. New-look rear lights connected by a light bar will round out the nip and tuck. The publication added camouflaged prototypes will hit the road in early 2020. The Voyager added to the range for the 2020 model year is a cheaper, less equipment-rich variant of the Pacifica. While it will receive the same updates as its more expensive sibling, it might not come standard with the aforementioned LEDs. Expect other minor trim differences inside and out, too, but the two nameplates will continue to share a basic design. The Dodge Grand Caravan is finally retiring in 2020, so the Voyager will become the ever-important entry point into the group's minivan range. The same report sheds light on the mechanical changes Chrysler has in store. The firm will give buyers in the market for an all-wheel-drive minivan an alternative to the Toyota Sienna by adapting Jeep's plug-in hybrid technology to the Pacifica. Called eAWD, the system consists of a battery-driven electric motor integrated into the rear axle. It delivers through-the-road all-wheel drive, meaning there's no connection between the front and rear wheels, and clever packaging makes it compatible with Chrysler's Stow and Go seats. The gasoline-electric setup will make the Pacifica a rear-wheel drive electric car on short trips, while improving its gas mileage the rest of the time. There's no word yet on what will be under the hybrid, all-wheel-drive model's hood. Jeep's upcoming Compass and Renegade hybrids use a turbocharged, 1.3-liter four-cylinder, but that sounds a little bit small for a reasonably big van developed with the American market in mind. Motorists not interested in going hybrid will likely still have the venerable 3.6-liter V6. And, whether the Voyager will be eligible to receive the new hybrid powertrain remains unclear.

DoJ fines Japanese parts firms $740M in massive automotive price-fixing scandal

Nine Japanese suppliers have pleaded guilty in US court over charges of price fixing in the automotive parts industry, resulting in the Department of Justice doling out a total of $740 million of fines, according to a report from Bloomberg. The scandal, which has resulted in General Motors, Ford, Toyota and Chrysler spending up to $5 billion on inflated parts and driving up prices on 25 million vehicles has sent the DoJ hustling into investigations. "The conduct this investigation uncovered involved more than a dozen separate conspiracies aimed at the U.S. economy," Attorney General Eric Holder (pictured above) said during yesterday's press conference.
As the investigation stands, the DoJ has issued $1.6 billion in fines against 20 companies and 21 individual executives, with 17 of the execs headed to prison. Deputy Assistant Attorney General Scott Hammond said, "The breadth of the conspiracies brought to light today are as egregious as they are pervasive. They involve more than a dozen separate conspiracies operating independently but all sharing in common that they targeted US automotive manufacturers."
Big-name suppliers indicted in the investigation include Mitsubishi Electric, Mitsubishi Heavy Industries, Hitachi Automotive and Mitsuba Corporation. A list of fines and other corporations named in the investigation is available at Bloomberg.