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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Marchionne says the Chrysler 200 and Dodge Dart were terrible investments for FCA

In a press conference during the Detroit Auto Show, Sergio Marchionne was quite candid about why the Chrysler 200 and Dodge Dart were discontinued altogether without replacement. He essentially said they weren't worth the trouble. "I can tell you right now that both the Chrysler 200 and the Dodge Dart, as great products as they were, were the least financially rewarding enterprises that we've carried out inside FCA in the last eight years," Marchionne said. "I don't know one investment that was as bad as these two were." Marchionne was responding to a question about whether he felt the company's shift toward trucks and SUVs and sacrifice in sedan development was shortsighted. Marchionne said he felt that the market would likely continue to be strong for trucks and SUVs, and that the sedan market requires enormous investment that might not pay off. He used the 200 and Dart as examples. When we tried out the 200 and the Dart, we had mixed feelings. We enjoyed the 200's potent V6, pleasant interior, and solid handling. However, it was lacking in space (especially in the rear seat area), and doesn't drive any better than the top vehicles in the midsize sedan class. As for the Dart, it was fairly roomy, and had great infotainment thanks to Uconnect, but lackluster handling and a surprising amount of weight left it only average. With that in mind, it's probably not a bad idea to get rid of the 200 and Dart. The sedan segment is shrinking, and FCA can only afford to invest in areas where it can be a class-leader. Related Video:

China-market Jeep Grand Commander coming to U.S. as a Chrysler?

There's nothing like winding down the year with news to spin heads, eh? Allpar cites "sources" as suggesting the Chinese-market Jeep Grand Commander will come to the U.S. as a Chrysler. This Speculation with a capital "S" has several rationales. The late Sergio Marchionne said Chrysler will focus on utility and not sell cars, making it fit for a new three-row crossover. The road-focused Grand Commander couldn't live up to U.S. perceptions of Jeep values, which is why the lateral brand move. A new model would give the Pentastar a second nameplate alongside the Pacifica, since the 300 sedan dies come 2020. And a big Chrysler school runner would allow the near-immortal Dodge Journey to end its life with something approaching dignity. The Grand Commander, a stretched version of our Cherokee with three rows, uses a 2.0-liter turbocharged four-cylinder with 231 horsepower and 258 pound-feet of torque. The 192-inch long SUV is ten inches longer than the Cherokee, and 2.2 inches longer than the Grand Cherokee. Carmakers bring a host of not-for-U.S. metal over here, so this doesn't signal production intent, but sharp eyes caught the Grand Commander on Michigan streets in March. The white high-rider carried its Chinese badging, and was bereft of camo other than tape over the door handles. Allpar says a domestic version wouldn't be built in China, but either in the Belvidere, Ill. plant that builds the Cherokee, or in facilities in Windsor, Canada or Toluca, Mexico. Should these events come to pass, Chrysler would soon have four models: Pacifica, a production version of Portal concept, a crossover based on the Pacifica, and the rebranded Jeep. Ready for more? Allpar also says there are "rumors of a Chrysler-badged crossover version of [the Dodge] Charger." FCA leaving Chrysler and Dodge out of the FCA five-year roadmap earlier this year leaves a vacuum ripe for, shall we say, Chinese whispers. We're not saying all of this won't happen, but put these prognostications in one place and it starts to read like a wrinkle in time, it's all so fabulous. Remember, the last we heard about the Dodge Journey, it was going to become an Alfa Romeo-based performance crossover headed to dealerships next year. The best we can suggest for now is to stay tuned. Related Video: