1977 Chrysler New Yorker on 2040-cars

Auto blog

Why FCA-PSA merger is no quick fix for their China problem

BEIJING — Fiat Chrysler and Peugeot owner PSA's merger is unlikely to provide a quick fix to their problems in China, as both companies have long struggled to find the right products at the right price for the world's top car market, analysts say. The companies said on Thursday they aimed to reach a binding deal in the coming weeks to create the world's fourth-biggest automaker by production volume. But scale alone will not make Italian-American Fiat Chrysler Automobiles (FCA) and France's PSA Group more competitive in a market where they have been slow to adapt to trends and win over consumers, leading their sales to lag far behind foreign rivals such as Volkswagen and General Motors. PSA does not have enough competitive SUV models, and neither company has enough electric and plug-in hybrid vehicles, or enough cars packed with hi-tech features for Chinese tastes, analysts say. In a market where 28 million cars were bought in 2018, FCA sold just 155,215, while PSA sold 257,723, according to consultancy LMC Automotive. At the end of September, FCA had a market share of 0.5% in China's passenger car market, while PSA's was 0.6%. Analysts say they have been squeezed by Japanese and local brands, which have product line-ups better suited to Chinese tastes at cheaper prices. "Both companies are very home-market centred and have failed to adapt to shifts in Chinese market preferences," said Bill Russo, head of Shanghai-based consultancy Automobility Ltd and a former senior Asia-based Chrysler executive. "Neither company has recognized and delivered on the trends of shared, connected and electric vehicles,” Russo said. That makes them ill-prepared to deal with further shifts in the Chinese market, which saw annual sales contract for the first time since the 1990s last year and is expected to see another drop this year. "China's overall market is experiencing a transmission and adjustment period," said Alan Kang, a Shanghai-based senior analyst at LMC Automotive. "It is very hard for these two companies, which do not have enough competitive up-to-date products, to quickly recover with the merger." FCA has a partnership in China with Guangzhou Automobile Group, which said on Thursday it backed the merger. PSA has been trying to reboot its operations in China.

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

Lee Iacocca’s 10,000-square-foot Bel Air mansion hits the market

We’ve seen the auctioning off of much of the estate of the late, famed auto executive and former Chrysler CEO Lee Iacocca, who died last year at age 94, including his 1992 Dodge Viper and wood-sided 1986 Chrysler LeBaron Town & Country Convertible. Now comes his former Southern California mansion, which has hit the market for a cool $26.9 million. The Tuscan-style mansion in the tony Bel Air section of Los Angeles is where Iacocca lived following his retirement from Chrysler and the automotive industry in 1992. According to the website TopTenRealEstateDeals.com, itÂ’s a 10,682 square-foot, five-bedroom, eight-bath palace on 1 acre near the Bel Air Country Club. It comes with four ensuite guest rooms, a separate staff apartment, formal living and dining rooms, a wood-paneled library and five (!) fireplaces. High ceilings, chandeliers and expensive wood trim and moulding work abound. ItÂ’s also tailor-made for entertaining, with big open-plan rooms opening to landscaped terraces, a chefÂ’s kitchen, a swimming pool, spa and tennis courts. And in fact, Iacocca was said to have entertained the likes of Bob and Delores Hope, Frank and Barbara Sinatra, Priscilla Presley and Betty White. Oddly, considering Iacocca was one of the first celebrity auto execs, thereÂ’s no information about the estateÂ’s garage; Autoblog has inquired about that with the listing agents and will update this if we hear back. In the overhead view in the gallery above, the driveway leads to the large wing on the left side of the house, so the garage is potentially pretty big, but it's hard to say what else might share space under that roof. Aside from his work developing the iconic Ford Mustang in the 1960s, Iacocca is perhaps best known to generations of Americans for his role rescuing Chrysler from collapse. He did so by securing a $1.2 billion federal loan from Congress, restructuring the company by cutting wages and closing plants introducing popular fuel-efficient cars like the K Car and introducing the minivan. After his retirement in 1992, Iacocca invested in casinos and a line of imported olive oil, and he was a member of several corporate boards.   Featured Gallery Lee Iacocca's Bel Air mansion View 11 Photos Celebrities Chrysler