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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

Fiat Chrysler’s Sergio Marchionne throws more cold water on Tesla, EVs

Fiat Chrysler CEO Sergio Marchionne has once again sounded off on industry upstart Tesla and its wunderkind boss, Elon Musk. In the process, he doubled down on FCA's reluctance to follow its competitors headlong into electrifying its vehicle fleet, saying "we're not betting the bank on going fully electric in the next decade. It won't happen." Marchionne made his comments on Monday during remarks at the New York Stock Exchange, where he was marking the 70th anniversary of Ferrari. They come as Tesla struggles to ramp up production of its Model 3 sedan, its first mass-market offering, and the company continues to hemorrhage money. Here's what he said: "We still don't have a viable model for delivering an electric car. As much as I like Elon Musk, and he's a good friend, and actually he's done a phenomenal job of marketing Telsa, I remain unconvinced of a new economic viability of the model that he's pitching. So I think we need to be careful, because when we embrace electrification, and I made comments on the fact that we lose money on every Fiat 500, the electric that we sell in the U.S. Now that's reflective of the 2011-2010 costs in terms of components. Those costs have come down. If I were to do it again, I would certainly reduce the amount of the loss, but I would not make any money. And you can't run economic entities on losses. It doesn't happen. "So how do we find a convergence of technology bringing prices of components down and allows us to price accordingly — or we need to navigate through this process in a combined way between combustion and electrification to yield at least a minimum of economic returns that allows for our continuity? The last thing you want is me to be successful selling cars for 24 months and then go bust. That's not a good story. Especially in a place like this which rewards economic success. Let's not sit here and design our own future in the tank. Let's try and do it properly. We will do all the right things. We are investing without making a lot of noise on electrification. We will combine it with combustion to yield the right level of CO2. But we're not betting the bank on going fully electric in the next decade. It won't happen." It's not the first time Marchionne has publicly expressed doubts about Tesla's business plan.

2018 Chrysler Pacifica Hybrid long-term wrap-up | We're really gonna miss this one

Last year, we had the opportunity to live the (mini) van life for a year, with a loan from Chrysler. Even better, ours was going to be a plug-in hybrid. We took delivery of an Ocean Blue 2018 Chrysler Pacifica Hybrid Limited late last summer, and it quickly became more than a simple mode of transportation. The plug-in Pacifica was a much-beloved member of the Autoblog family, so much so that one editor considered buying it at the end of our loan. The end of that loan has, indeed, come, but not before this thing ferried editors, video producers and their families, friends, dogs and a whole lot of their belongings over a considerable portion of the country. It spent a lot of time in the wild woods of Northern Michigan, took a road trip through the Northeast and a vacation to Florida. It braved the cold in Buffalo, New York, on Nokian winter tires. The heated steering wheel didn’t quite keep us warm, but we didnÂ’t mind so much, with this quiet vanÂ’s peaceful manner. We didnÂ’t drive this Pacifica Hybrid out West, but West Coast Editor James Riswick got one in Oregon to find out what it was like, and we told Big Blue all about it. We worried a bit when she went in for a recall, and were proud of how the Pacifica stood up to a rival. In all, we put close to 26,000 miles on the Pacifica Hybrid — roughly 9,000 of which were under electric power alone — before reluctantly giving it back. WeÂ’re not sure where she ended up, but thereÂ’s a good chance that giant interior still carries a part of us with it, whether itÂ’s a stray dog hair under a carpet mat, a Cheerio wedged in a seat cushion or a fingerprint on some tucked-away surface. We loved that damn minivan. Let us tell you why, one last time. Senior Editor, Green, John Beltz Snyder: The Pacifica Hybrid made countless trips with me between my home in Ann Arbor and our office in Birmingham, with a fair share of 500-mile round trips to our cottage Up North. Whenever I had it, my son — who grew from a large toddler to a large pre-schooler over the course of our loan — wanted to sit inside. Sometimes, he wanted to go for quiet laps around the driveway. Others, heÂ’d want to play the letter game on the rear-seat entertainment system, or play with the power doors. HeÂ’d pretend it was an airplane taking us to Dublin again, or a spaceship he could show off to the babysitter. It was a safe, comfortable space for him, and for me.