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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Italy reportedly guarantees $7.1 billion loan to Fiat Chrysler

ROME — Italy has approved a decree offering state guarantees for a 6.3-billion euro ($7.1 billion) loan to Fiat Chrysler's (FCA)  Italian unit, a source said, paving the way for the largest crisis loan to a European carmaker. The source said Italy's audit court had signed off on the decree, in a final step of what had been a lengthy and contested process to get the loan approved. The court's approval follows an earlier endorsement by the economy ministry. "The audit court authorized the decree," said a source close to the matter, asking not to be named because of its sensitivity. FCA's Italian division has tapped Rome's COVID-19 emergency financing schemes to secure a state-backed, three-year facility to help the group's operations in the country, as well as Italy's car sector in which about 10,000 businesses operate, weather the crisis triggered by the coronavirus emergency. The loan will be disbursed by Italy's biggest retail bank Intesa Sanpaolo, which has already authorized it pending the approval of guarantees the government will provide on 80% of the sum through export credit agency SACE. The request for state support has sparked controversy because FCA is working to merge with French rival PSA and the holding for the Italian-American carmaker is registered in the Netherlands. FCA's global brands include Fiat, Jeep, Dodge and Maserati. It was not immediately clear what conditions, if any, Italy has set as part of the guarantees and whether they would affect FCA's planned 5.5 billion euro ($6.2 billion) extraordinary dividend, which is a key element in the merger with PSA. FCA, whose shares were down 0.5% by 0908 GMT, had no immediate comment.   Earnings/Financials Chrysler Fiat Peugeot Italy

Fiat Chrysler patent shows a turbocharged inline-six engine

The rumor that Fiat Chrysler is developing an inline six-cylinder surfaced on Allpar more than a year ago. In a follow-up report in December last year, Allpar tapped its sources to add more information, like the codename "Tornado" and the plan for the turbocharged motor to replace the 5.7-liter Hemi V8. Even so, it only made sense to speak of the engine as a rumor at the time. Now we have our first bit of circumstantial evidence, Mopar Insiders having found a patent issued to FCA that uses drawings of an inline-six to describe a system for tracking elements in exhaust gases in a turbocharged inline-six. FCA applied for the patent on November 1, 2017, the U.S. Patent and Trademark Office granted it April 2, 2019. As with everything else in a patent application, the drawing cannot be an accident. The U.S. PTO granted two other engine-related patents to FCA on March 19 and April 2 this year, and FCA used drawings of a V6 in both of those applications. The December Allpar report presumed one version of the Tornado engine would get a single, twin-scroll turbo and slot into service with Chrysler, Dodge, Jeep, and Ram. Another version with twin turbos, and perhaps revised heads, could do time with Alfa Romeo, Maserati, and perhaps SRT. Mopar Insiders doesn't break down turbo count, but cites its sources as revealing an output range of 360 horsepower up to 525 horsepower. FCA's E-Booster technology, originally mentioned as a way to help a revived Alfa Romeo 8C get 700 hp, will enable larger turbos on performance versions of the Tornado I-6. E-Booster electrifies some aspect of the turbocharger — FCA hasn't got into the details yet — to eliminate lag while providing 25 percent more power. Mopar Insiders' output figures would give the engine long enough legs to replace the 3.2-liter and 3.6-liter Pentastar V6s, as well as the 5.7-liter Hemi V8. The site said the Tornado will also replace the canceled 7.0-liter Banshee V8. The 3.0-liter Tornado Global Medium Engine Turbocharged 6 (GME T-6), based on the Hurricane 2.0-liter GME four-cylinder (GME I-4), is expected to go into FCA products around the world. We'll wait to see how the PSA merger might affect allocation. Displacement will come in a hair below three liters so as to avoid tax thresholds in certain countries, and it was said engineers were trying to keep the inline-six no more than three inches longer than the 2.4-liter Tigershark four-cylinder.