1993 Chrysler Imperial Base Sedan 4-door 3.8l on 2040-cars

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Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.

2020 Chrysler Pacifica pricing set: Here's how Voyager and Pacifica lineups compare

Fiat-Chrysler shooed the irritant Dodge Grand Caravan out of the product mix for cannibalizing Pacifica sales, then created the Voyager to lure minivan buyers who need an inexpensive minivan fix across the lot. The 2020 Voyager L and LX, which replace the entry-level Pacifica L and Pacifica LX, costs $250 less than the respective 2019 Pacifica models. Chrysler's held the line on the starter Pacifica pricing while revamping the trim arrangement. For 2020, the Pacifica Touring becomes the base retail Pacifica model, and the Touring Plus goes away. Cars Direct has found that the 2020 minivan in base Touring trim will cost $34,990 after a $1,495 destination fee. That's the same price as the 2019 Touring Plus. Let's explain the trims before we get to the rest of the pricing, because it's a little funky. In 2019, the trim steps went Pacifica L, LX, fleet-only Touring, Touring Plus, Touring L, Touring L Plus, and Limited. Those first three iterations have become Voyagers L, LX, and LXi — the fleet-only 2019 Pacifica Touring has been replaced by the fleet-only 2020 Voyager LXi. So we'll recap the entire price lineup to make it clearer: Voyager L, $28,480 ($250 less than the 2019 Pacifica L) Voyager LX, $31,290 ($250 less than the 2019 Pacifica LX) Voyager LXi (fleet), $34,490 ($500 less than the now-retired, fleet-only 2019 Pacifica Touring) Pacifica Touring, $34,990 (Same price as the now-retired 2019 Pacifica Plus) Pacifica Touring L, $38,240 ($50 less than in 2019) Pacifica Touring L 35th Anniversary, $40,230 ($75 less than in 2019) Pacifica Touring L Plus, $41,040 ($100 less than in 2019) Pacifica Touring L Plus 35th Anniversary, $42,335 ($225 less than in 2019) Pacifica Limited, $45,940 ($250 less than in 2019) Pacifica Limited 35th Anniversary, $46,735 ($150 less than in 2019) Now that Fiat-Chrysler's rationalized the offerings, the absence of advanced technology features on the Voyager trims won't surprise anyone. Voyager infotainment begins and ends with the seven-inch Uconnect touchscreen; the larger 8.4-inch screen is forbidden. The Voyager LXi becomes the fleet model, sparing the Pacifica nameplate that ignominy. Driver assistance tech in Voyagers will be limited to the cost-extra rear park assist, blind-spot monitoring, and rear cross traffic detection. Adaptive cruise control and autonomous braking aren't offered. If you want those, you have to shift up to the Pacifica Touring, which can add them with the $995 Advanced Safetytec Group.

Chrysler trademark suggest new Rebel in the family

Trademark filings can be a first alert in the auto industry that something is coming. For example, Lamborghini trademarked Aventador before we saw its supercar, and Chevrolet did the same thing with Z28. Other times, an automaker files to protect a name and never does anything with it. Chrysler is dredging up a brand from the past by filing a US request for "Rebel." The name is specifically for "motor vehicles, namely automobiles, trucks, vans, sport utility vehicles and structural parts therefor," according to Ignitionist quoting the filing.
In the US, Rebel was previously used on some American Motors Corporation models. It even spawned a muscle car version called the Machine (pictured above). Chrysler eventually bought AMC when it bowed out of the auto industry in 1987.
Chrysler's plans for the name are a complete mystery at the moment. Although, it probably won't be a midsize sedan like the original. That just seems too unlikely given the brand's current, established lineup. Rebel seems like a fantastic name for the performance trim of a vehicle, though. The Jeep Renegade Rebel has a nice ring to it, and a Ram 1500 Rebel pickup could also work. We're going to have to wait and see what's in store for the moniker. Let us know in Comments what model you think would fit the Rebel name.