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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA

2018 Chrysler Pacifica Hybrid Long-Term Update | Luxury steering wheel leaves us cold

Our 2018 Chrysler Pacifica, being the Limited trim, is a pretty plush place in which to spend some time, with Nappa leather seats, heating and ventilation for those seats, eight-way power adjustments for both front occupants, a heated steering wheel, and seat-mounted screens for the rear. In the black and cream combo of our van, it's a light, airy, and borderline luxurious place to be. But the steering wheel has begun to bother us. Chrysler calls it the "Luxury" steering wheel, and it's exclusive to the Limited trim. It's lovely in appearance with dark leather on the outside, light leather on the inside, and a real metal ring separating the two. Unfortunately, now that it's become bitterly cold in Michigan, the metal ring is freezing our palms. And although the wheel is heated, the only parts that get warm are the leather sections. So while the rest of our hands feel toasty, each one has a slim line that stays chilled where they contact the metal trim. View 12 Photos In the words of LeVar Burton, don't just take my word for it. Assistant Editor Zac Palmer was frustrated by it, too, and feels it betrays the practical nature of the minivan: "I'm a firm believer in function over form in nearly every circumstance. A minivan is the ultimate expression of function in the automotive world, but the steering wheel on our Pacifica does not follow that philosophy. The large metal band going all the way around the leather wheel nearly eliminates the benefit of the warm, heated steering wheel. Once this gets cold, it stays cold, and there's nothing you can do except take solace in the fact that it looks pretty as your palms rest on icy metal." If you're like us and dislike cold hands, the good news is that the wheel isn't featured on the Pacifica Hybrid Touring Plus or Touring L trims. Both also offer packages with heated steering wheels and seats. Of course, skipping the Limited trim does mean missing out on a number of nice luxury features, such as the Nappa leather, 8-way power passenger seat and front seat ventilation, plus dual rear entertainment screens and a Blu-ray player. So you'll have to weigh your priorities to determine whether this steering wheel is worth living with. And if you do have to have the Limited trim, perhaps we could point you toward some driving gloves for the winter months? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.