1957 Chrysler Imperial Highly Optioned on 2040-cars

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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

NHTSA investigating power modules on Chrysler Group SUVs and minivans

The Center for Auto Safety is officially petitioning the National Highway Traffic Safety Administration to begin scrutinizing alleged problems with the totally integrated power module (TIPM) on about 24 Chrysler Group SUVs and minivans. The advocacy group claims that the part's failure can cause affected vehicles to stall or not start at all. NHTSA is still looking into the accusations and deciding whether a full investigation is actually warranted.
The CAS petition claims at least 70 TIPM failures, but according to NHTSA, six of the complaints are for models that don't have the modules. In 34 of the reported cases, the vehicles refused to start, and in 17 of them the engine stalled. There were also two allegations of smoke and one of a fire. However, none of these affected airbag deployment or resulted in a crash.
This petition isn't the first TIPM-related problem for Chrysler Group. A recent report in the New York Times alleged that it found 240 complaints potentially related to the issue on NHTSA's website alone. In September, the automaker also recalled 230,760 examples worldwide (188,723 in the US) of the 2011 Jeep Grand Cherokee and Dodge Durango replace the fuel pump relay circuit inside of the TIPM-7 with one external to the unit. The original part could allegedly cause the models to stall without warning. Even earlier, the company also recalled about 80,000 examples of the Jeep Wrangler and Dodge Nitro in 2007 to have the module reprogrammed.

Buying bang for your buck: Chrysler 300 and Kia Cadenza

In today's car market a Chrysler or Kia with a base price of $30K can easily become $45K, just by checking a few random boxes. You can do the math – that extra $15K will cost you $300/month over the life (and death) of a 60-month payment book. If your goal is only to get places in a stylish sedan capable of staying with traffic, you can keep your outlay far closer to the base price of these cars. Although they may not appear on many shopping lists, there's a lot to like in the lower-spec versions of both Chrysler's 300 and Kia's upscale Cadenza. The Chrysler is relatively ancient among current product platforms, while the Cadenza was Kia's first upmarket initiative, now supplemented by the larger K900 and the fall debut of Kia's Stinger GT. But you will not find a better transportation value in a Kia showroom than its underappreciated Cadenza. Here's a closer look at both: CHRYSLER 300: This car is a testament to all that was right about the DaimlerChrysler merger of the late '90s. At the time of the 300 introduction, elements of its platform were taken from the Mercedes E-Class, and with proportions suggesting a mix of stately American and neoclassic German, the 300 continues to offer a "just right" mix of respectable accessibility. The guy owning the package store could "Dub" it, while Miss Daisy would have been eminently comfortable in its back seat. In 2017, the 300 is an outlier in the sedan landscape. This is a large four-door with rear-wheel drive (all-wheel drive is optional). But in a sea of Accord this or Avalon that, the 300 impresses as an almost-relevant update of sedans in your murky past. The attachment to Chrysler products of 50 years ago goes beyond the Hemi that might be under the hood; it's the entire vibe of a car company trying hard to distinguish itself in today's marketplace. Despite numerous updates, the Chrysler still seems last century, and that's just fine with older drivers with the cash – or credit rating – to consider a $40K car. Behind the wheel, Chrysler's 300 exhibits all we love about American motoring. You would never confuse the handling with 'crisp,' but it's competent, while the ride is almost sublime. This is a car that in fully-loaded form deserves a Hemi, but the V6 is generally unobtrusive, and might net you 30 mpg on the highway. The conventional, 8-speed automatic goes about its business exactly as an automatic should.