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Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.

2022 Chrysler Pacifica gets price hike, starts at $38,160

Mopar Insiders says its Chrysler dealer contacts gave the outlet a glimpse at what's coming for the 2022 model year. The most important change to the Pacifica range — we're not including the Voyager and Pacifica Hybrid in this — is the addition of a front-wheel-drive model to the penultimate Limited and top Pinnacle trims. Both are available only with all-wheel drive at the moment, so the change will lower their MSRPs when next year's models arrive on lots. There are a few price increases, however, so the savings won't be as large as one might wish. Pricing for the range based on info from MI's dealer sources, including the $1,495 destination charge, and the increase compared to 2021, is: Pacifica Touring: $38,160 ($845) Pacifica Touring L: $41,785 ($1,170) Pacifica Touring L AWD: $44,780 ($1,170) Pacifica Limited FWD: $49,815 (new for 2022, $495 less expensive than the 2021 Limited AWD) Pacifica Limited AWD: $52,410 ($2,100) Pacifica Pinnacle FWD: $54,270 (new for 2022, $1,320 less expensive than the 2021 Pinnacle AWD) Pacifica Pinnacle AWD: $56,865 ($1,275) Across the range, all the minivans get a rear seat reminder safety alert and the Stellantis Clean Air Filtration System that acts like the minivan's wearing an N95 mask, capturing 95% of particulates in the air including bacteria, allergens, and pollen. Looks like Chrysler's going to start charging for certain exterior colors on a reduced palette. There are ten colors now, all of which are free. Next year there will be seven, and only Bright White, Brilliant Black, and Ceramic Grey will be no charge. Granite Crystal and the new Silver Mist, which replaces Billet Silver, will cost $95. And Fathom Blue and Velvet Red will cost $395.  The entry-level Touring pulls the opposite trick from the Limited and Pinnacle, losing its AWD option. Driving the rear axle cost an extra $2,995 on this trim, perhaps why Chrysler said only 2% of Touring buyers chose the option this year. Next year's Touring gets the Cold Weather Group, with features like heated front seats and a heated steering wheel, as standard equipment. That option cost $495 this year and its inclusion might be responsible for the trim's price increase.  The Touring L gets the makes this year's optional $995 Safety Sphere Group standard equipment for next year. That installs features like ParkSense for front, parallel, and perpendicular parking, and a 360-degree surround view camera.

The Plug-In Hybrid Chrysler Pacifica | Translogic 212

Unless you've been living under a rock, you probably know that minivans have a bit of a rep for being uncool. The poor minivan has been relegated to that of a tool solely intended to get kids to and from soccer games. Here at Autoblog, we're already proponents of the minivan for its incredibly utility and under-the-radar, nearly hipster-like ironic coolness. This year, the good folks at Chrysler are working to change the soccer-mom stereotype by giving its people-hauler a much needed injection of style, lots of new tech, and a plug-in hybrid option in the form of the new Pacifica. Translogic host Jonathon Buckley sat down with Matt McAlear, Senior Manager of Chrysler Brand Product Marketing to discuss how Chrysler went from inventing the segment all the way back in 1984 to reinventing it in 2016. Matt explains that not only is the Pacifica "...the first hybrid in the minivan segment," but it's alsm one of the most functional hybrids available. With room for 7 passengers plus cargo and 30 miles of all-electric range, the features on the van are nothing to scoff at. After the chat, Bucko takes the minivan to someone who will be able to appreciate it even more than him, a mom of two. Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley