2006 Chrysler Cross Fire (rebuildable Salvage) on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Chrysler minivans spied in group test

The 2017 Chrysler Town & Country is just a few weeks from its debut at the 2016 Detroit Auto Show, and the company continues to evaluate its new minivan. A massive batch of spy shots now shows a whole fleet of them testing, along with the current model and competitors like the Honda Odyssey and Kia Sedona. Several of these examples drop the heavy cladding from earlier prototypes. Compared to today's model, the new Town & Country gets a major styling upgrade. These shots provide another glimpse at the updated front end with its narrow mesh grille and Chrysler 200-like headlights. The swirling camouflage along the side can't hide the more sculpted shape, including a character line that slices through the door handles. Three of the photos also provide a glance at the instrument panel, including the display between the gauges. In this case, it shows the tire pressures, and there's a digital speedometer on top. Rumors suggest at least two powertrains for the new Town & Country: an all-wheel drive plug-in hybrid version or one with a 3.2-liter V6. The van should also offer plenty of connectivity, with reports of USB ports for each row of seats and optional foot-activated side doors. Related Video:

Chrysler files for IPO

Chrysler has had a lot of owners over the past few years alone, from Daimler to Cerberus to Fiat and the federal government. But it could be poised to gain some more before long. Like, a lot more.
The automaker has just announced that it has filed with the US Securities and Exchange Commission to issue an Initial Public Offering of common stocks. Chrysler hasn't revealed how many shares will be offered and at what price, however the shares in question will not come out of Fiat's approximate 60% majority shareholding but instead out of the 40% minority stock held by the UAW's VEBA retiree healthcare trust. Reports suggest that the IPO, which is being handled by JP Morgan, could encompass approximately 16% of Chrysler stock, initially valued at approximately $100 million.
Lest you think this is all part of Sergio Marchionne's grand plan to consolidate Chrysler and Fiat, the two auto groups over which he presides, think again. The filing, which still needs to be approved by the SEC, comes at the insistence of the UAW. Negotiations between Marchionne's management team and the union over Fiat's acquisition of the VEBA shares have stalled. If they manage to come to an agreement, however, the IPO would likely be taken off the table. So don't go calling your broker just yet, but you can analyze the official announcement below.