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Lee Iacocca’s 10,000-square-foot Bel Air mansion hits the market

We’ve seen the auctioning off of much of the estate of the late, famed auto executive and former Chrysler CEO Lee Iacocca, who died last year at age 94, including his 1992 Dodge Viper and wood-sided 1986 Chrysler LeBaron Town & Country Convertible. Now comes his former Southern California mansion, which has hit the market for a cool $26.9 million. The Tuscan-style mansion in the tony Bel Air section of Los Angeles is where Iacocca lived following his retirement from Chrysler and the automotive industry in 1992. According to the website TopTenRealEstateDeals.com, itÂ’s a 10,682 square-foot, five-bedroom, eight-bath palace on 1 acre near the Bel Air Country Club. It comes with four ensuite guest rooms, a separate staff apartment, formal living and dining rooms, a wood-paneled library and five (!) fireplaces. High ceilings, chandeliers and expensive wood trim and moulding work abound. ItÂ’s also tailor-made for entertaining, with big open-plan rooms opening to landscaped terraces, a chefÂ’s kitchen, a swimming pool, spa and tennis courts. And in fact, Iacocca was said to have entertained the likes of Bob and Delores Hope, Frank and Barbara Sinatra, Priscilla Presley and Betty White. Oddly, considering Iacocca was one of the first celebrity auto execs, thereÂ’s no information about the estateÂ’s garage; Autoblog has inquired about that with the listing agents and will update this if we hear back. In the overhead view in the gallery above, the driveway leads to the large wing on the left side of the house, so the garage is potentially pretty big, but it's hard to say what else might share space under that roof. Aside from his work developing the iconic Ford Mustang in the 1960s, Iacocca is perhaps best known to generations of Americans for his role rescuing Chrysler from collapse. He did so by securing a $1.2 billion federal loan from Congress, restructuring the company by cutting wages and closing plants introducing popular fuel-efficient cars like the K Car and introducing the minivan. After his retirement in 1992, Iacocca invested in casinos and a line of imported olive oil, and he was a member of several corporate boards.   Featured Gallery Lee Iacocca's Bel Air mansion View 11 Photos Celebrities Chrysler

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Jeep Renegade's development a template for new Fiat Chrysler Auto

"We figured we'd take the best of both worlds." - Ralph Gilles.
The international makeup of the 2015 Jeep Renegade will serve as a template for cooperation within the newly formed Fiat Chrysler Automobiles, Senior Vice President of Product Design Ralph Gilles said.