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Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

2020 Chrysler Pacifica AWD Launch Edition: When it's coming, what it costs

Back when the 2021 Chrysler Pacifica was revealed with new styling, infotainment and all-wheel drive, the company also announced that it would have a limited run of 2020 models with four driven wheels. Those vans are now available for ordering by dealers, and they're only available in one trim, the AWD Launch Edition, priced at $41,735. This is because it's only available on the Touring L trim, which starts at $38,640. This 2020 Pacifica is a sort of blend of the 2020 and 2021 model years. On the outside, it retains the outgoing styling, augmented by the S Appearance package with black grilles, trim and 18-inch alloy wheels. Underneath, it has the 2021 all-wheel drive system, which shuffles torque to wheels with traction, and can disconnect the rear drive axles for efficiency. And it still includes the Stow 'N' Go hideaway seating with the all-wheel drive. The interior is still the same as the outgoing model, continuing to use the 8.4-inch screen with the previous-generation Uconnect 4 rather than the new Uconnect 5. This model gets black leather upholstery with grey contrast stitching. If you're interested in ordering one of these all-wheel-drive 2020 Pacificas or you're just waiting for them to reach dealer lots, they will be delivered in the third quarter of this year. If you're looking for an all-wheel-drive Pacifica with either a lower price or more features, the 2021 model year will offer the drivetrain on more trim levels. Pricing and availability for the 2021 model year has not yet been announced. Related Video: