1998 Chrysler Concorde Lxi Sedan 4-door 3.2l on 2040-cars

Auto blog

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Woodward Dream Cruise Photo Gallery | Classics and American muscle

The 2022 running of the Woodward Dream Cruise just went down, and we were there from morning to evening drinking in the sweet sights and pre-emissions exhaust fumes. Yes, it’s a little smelly on Woodward Ave. this time of year. Just like always, the Dream Cruise invites all comers to cruise their machines on Woodward from Ferndale, MI to Pontiac, MI. Everybody is invited, but the original intent of the Dream Cruise was to highlight classic American muscle cars. YouÂ’ll see plenty of those in our mega gallery above, but weÂ’ve sprinkled it with a bunch of other vehicle types, such as modern muscle and other intriguing American vehicles. Similar to years past, though, sometimes the classics arenÂ’t the most entertaining thing to look at on Woodward. ThatÂ’s why weÂ’ll have other mega galleries coming soon, highlighting the weird cars and (great) dogs of the Cruise, all the imports and exotics you can imagine and a special one for all the trucks of Woodward — perhaps even more so than in years past, the truck population on Dream Cruise day was quite high. Click through above to see all the classics you wouldÂ’ve seen had you been roadside on the day of the cruise. And if you missed this yearÂ’s event, make sure you check out what happens next year. You wonÂ’t be alone, as itÂ’s estimated that over 1 million people attend the Dream Cruise to either watch from the side of the road or to sit in the most glorious traffic jam in the world. Related video Featured Gallery 2022 Woodward Dream Cruise classics and American muscle View 160 Photos Design/Style Buick Cadillac Chevrolet Chrysler Dodge Ford GM GMC Hummer Jeep Pontiac RAM Classics Woodward Dream Cruise

Chrysler may be testing a Hellcat 300

Another day goes by, and another mysterious, undisguised SRT prototype comes out of FCA. This time we have a Chrysler 300 SRT that looks nearly stock except for its footwear. Our spy photographer got up close and personal with this machine, and found that it has the same wheels with 315-mm tires that were on the early Dodge Demon prototypes. The only difference is the wheels on this 300 have Chrysler-branded center caps. All that extra width means these wheels stick pretty far out from the wheel wells, which would suggest that any production car running this setup would have flares to cover the wheels. Behind those wheels are four-piston Brembo calipers and slotted discs that looks similar to those on the current 300 SRT. We doubt that Chrysler is building a Demonized version of the 300, but the tires do suggest that this is a much more potent 300 than the current SRT, which was discontinued in the US in 2015 but is still sold in the Middle East and Australia. That's not all we have to go on, though, since our spy photographer says it sounded like it had Hellcat power under the hood. Equipping a 300 with a Hellcat engine would be a breeze, too, since the engine is already in the Charger, which is virtually identical mechanically. What you may be wondering is why Chrysler is adding a Hellcat version of the 300 SRT when that model hasn't been available in the US since 2015. One possible reason is that this would finally allow Aussies access to the 707-horsepower machine. Dodge is not a brand offered Down Under, so it doesn't get the Charger Hellcat, leaving the 300 as the only V8, rear-drive Mopar available. And for the Middle East, if the normal 300 SRT was selling well, it would only make sense to offer another variant. It shouldn't cost Chrysler too much to develop this model either, since the 300, mechanically, is virtually identical to the Charger. Related Video: Featured Gallery Chrysler 300 SRT Hellcat Widebody Spy Photos View 16 Photos Image Credit: Brian Williams Spy Photos Chrysler Performance Sedan chrysler 300 srt8