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Chrysler 200 subtitles performance in latest round of advertising

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.
Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.
Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.

Ferrari borrows $2.6 billion to finance FCA spinoff

Ferrari announced Monday that it is borrowing about $2.6 billion to finance its spinoff from Fiat Chrysler Automobiles. Here's how it breaks down: Ferrari NV, the automaker's parent company based in the Netherlands, is taking out loans totaling 2.5 billion euros. That's equivalent to $2.64 billion at current exchange rates, and is divided between a term loan of $2.12 billion and a revolving credit facility of $529 million. The larger term loan "will be used to refinance indebtedness owing to Fiat Chrysler Automobiles," among other purposes. That ought to constitute the lion's share of the $2.38 billion which the Prancing Horse marque was, according to reports last year, slated to pay its current parent company in order to help FCA fund its ambitious growth plans. The separate line of credit is earmarked "to be used from time to time for general corporate and working capital purposes of the Ferrari group." Though Ferrari is not expected to take any other Fiat Chrysler properties with it, the "group" in this case would include its various financial services and distribution arms around the world that may have been separately incorporated. As noted in the statement below, the financial arrangement "represents a further step towards the separation of Ferrari from the FCA Group," following the separate stock issues from both companies as independent from each other. FERRARI N.V. SIGNS ˆ2.5 BILLION SYNDICATED CREDIT FACILITY Ferrari N.V. (NYSE: RACE) ("Ferrari") announced today that it has entered into a ˆ2.5 billion syndicated loan facility with a group of ten bookrunner banks. The facility comprises a bridge loan (the "Bridge Loan") and a term loan (the "Term Loan") of ˆ2 billion in aggregate and a revolving credit facility of ˆ500 million (the "RCF"). Proceeds of the Bridge Loan and Term Loan will be used to refinance indebtedness owing to Fiat Chrysler AutomobilesN.V. (NYSE: FCAU) ("FCA") and other indebtedness and for other general corporate purposes. Proceeds of the RCF may be used from time to time for general corporate and working capital purposes of the Ferrari group. The Bridge Loan has a 12 month maturity with an option for Ferrari to extend once for a six-month period. Ferrari intends to refinance the Bridge Loan prior to its maturity with longer term debt, including through capital markets or other financing transactions. The Term Loan, which comprises a majority of the total facility, and the RCF each have a maturity of five years.

Junkyard Gem: 1986 Plymouth Horizon

Chrysler imported quite a few Mitsubishis and sold them as Dodge and Plymouth Colts, but the Colts of the 1980s had to compete with the Plymouth Horizon and its Dodge Omni sibling. Based on a Chrysler Europe design, production of the Plymouth Horizon ran in virtually unchanged form from the 1979 through 1990 model years. A simple, cheap econobox, the Plymouth Horizon sold well enough, but was such a disposable car that very few remain today. Here's one that lasted long enough to end its days in a California wrecking yard at age 31. The genealogy of the Omnirizon gets a bit tangled when you go back far enough; the car is based on the chassis design of the 1975 Simca 1307, though by the time it got to Detroit it had evolved considerably. Chrysler was desperate for an American-built economy car during the late 1970s, and the Omnirizon got the job done. The 1978-1982 Horizons had 1.7-liter Volkswagen engines, while the 1983-1986 models came with a 1.6-liter Simca mill as the base engine. The Chrysler 2.2-liter four was an optional Horizon powerplant starting in 1981, and the only engine available from 1987 through the final Horizons built in 1990. This car has the 2.2, rated at 96 horses in 1986. The '86 Horizon weighed a mere 2,100 pounds (about the same as a 2017 Mitsubishi Mirage), and so 96 horsepower made it peppy enough by mid-1980s econo-commuter standards. The interior is right out of the Slippery Plastic With Fake Stitching™ playbook, but nobody bought an Omnirizon for the luxury. This car was basically identical to its Dodge Omni sibling, and both had MSRPs of $6,209 in 1986 (about $13,900 in inflation-adjusted 2017 bucks). You could get cheaper new cars in 1986— the $4,995 Hyundai Excel and $3,990 Yugo GV come to mind— but the Omnirizon five-doors were better-built and had the sales advantage of being known quantities. Even by 1986, the Omnirizon was showing its age (though not as much as the amusingly obsolete Chevrolet Chevette, which was sold through the 1987 model year). Still, it remained sufficiently relevant to sell in decent number for another four years. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The pride is back! Featured Gallery Junked 1986 Plymouth Horizon View 14 Photos Auto News Chrysler Hatchback Classics